Colors launches

BOLLYWOOD/ENTERTAINMENT

Colors launches People’s Choice Awards in India

(From Left to Right) Akash Sharma, Deepa Vaidyanathan, Priyanka Chopra, Raj Nayak and Ayushmann Khurana

India’s leading Hindi General Entertainment Channel, announced the launch of the internationally acclaimed talent honors – Pantene, the World’s Number 1 Haircare brand from P&G presents People’s Choice Awards (PCA). Popular Indian actress with an International voice, Priyanka Chopra unveiled the most coveted People’s Choice Awards trophy. Through its exclusive license distribution partner Mark Burnett’s One Three Media, the People’s Choice Awards franchise owner, Procter & Gamble (P&G) Entertainment has licensed the show format to Bulldog Media & Entertainment. India is now set to make history as the first country outside of the US to have its own version of the popular entertainment extravaganza.

The People’s Choice Awards will be a celebration of the various shades of entertainment, honoring exceptional talent across Bollywood, Music, Television and Sports. The glittering evening will see performances by the celebrity brigade - Madhuri Dixit, newlyweds Saif-Kareena, Priyanka Chopra, Sonu Nigam, Parineeti Chopra, Ram Kapoor and Sakshi Tanwar amongst others making PCA the biggest star studded show ever. The ever charming Ayushmann Khurana will take on as the host for the awards and will be seen cracking-up the audiences with his comic style.

Talking about her association with People’s Choice Awards, Priyanka Chopra said, “I am excited to be introducing People’s Choice Awards. An awards ceremony of international repute, the People’s Choice Awards are extra special because it is decided by the audience, whose love and support have made us all who we are.” She further added, “I love performing live and I’m looking forward to creating a special performance for the PCA.”

Commenting on the launch of People’s Choice Awards in India, Raj Nayak, CEO, COLORS said, “The Indian television space has witnessed multiple international entertainment formats. However, COLORS goes one step forward as we, for the first-time-ever, present an international awards format that’s based on public voting entirely honoring top entertainers across categories like movies, music, television and sports. The awards are completely democratic, uniting all mediums of entertainment on one common platform.” He further added, “We are delighted to partner with Pantene and Bulldog Media to bring the internationally acclaimed People’s Choice Awards to India.”

Deepa Vaidyanathan, Head - Brand Communications, P&G, said, “We have been associated & own the People’s Choice Awards for close to four decades and are excited to now bring it to India. Our no: 1 priority is to delight our consumer by offering her varied experiences where we can not only serve her but also listen to her. The People’s Choice Awards globally & now in India offers us that opportunity to hear about our consumer’s choices & reward her in return by giving her an opportunity to shine with the stars. Our consumers in North America have had a chance to star with Johnny Depp, Jennifer Aniston & Katy Perry & we are certain that India will give them an equally if not better shot at fame!”

Akash Sharma, Co-Founder & Managing Director at Bulldog Media & Entertainment said, “We are immensely excited to bring the People’s Choice Awards, one of America’s most successful award show franchises to India. Specially adapted for the Indian audience, the People’s Choice Awards will have sports as a genre for the first time in addition to music, television and movies. In the U.S., the fans cast over 230 million votes last year across PeoplesChoice.Com and social media. In India, the People’s Choice Awards will now be one of the major awards shows truly driven by public voting - making them completely of the people, by the people and for the people.”