ZeeQ, presents Magic Rainbow

EDUCATION

ZeeQ, presented Magic Rainbow, a one-stop exhibition In wonderland, moms and kids  to  enjoy fun treat

 ZeeQ, India’s first edutainment channel presented Magic Rainbow, a one-stop exhibition which was dedicated to moms and kids, in Mumbai. Around 1000 mothers with kids visited the exhibition and indulged in the fun treat.

More than 40 kids’ brands from various sectors including clothing, accessories, food/hospitality, stationary and activity based learning products enriched the shopping experience of the mothers. One of the mothers described the exhibition venue as ‘wonderland’. Mothers are the main contributor in child’s life, and the Magic Rainbow exhibition provided a platform where mothers could explore the things her child requires in his/her day-to-day life.

On the sidelines of the exhibition, Subhadarshi Tripathy, Business Head, ZeeQ said, “ZeeQ stands by the principle, What is Right for the Child,  and since at this exhibition, mothers could select the things which are actually right for her child, this association became all the more significant to ZeeQ.”  ZeeQ hosted interactive and engaging activities for the kids at the venue. For the upcoming Women’s Day, this event was a gift from ZeeQ to mothers.

Some of the illustrious brands which participated in the event were Frangipani Kids, a range of fun, trendy Indian wear for kids aged 2-10years, Pop Goes the Art, an art studio which hand paints everyday products with portraits of your friends and family, Krafty Fingers that creates and delivers hands on activities for kids, Candytoez which is a children’s wear line for girls aged newborn to seven years and many such more.

The Magic Rainbow exhibition was organized by L’Officiel magazine and Spicy Sangriya, a website for people who love to explore.  

About ZeeQ:

ZeeQ, a kid’s genre channel was launched by Zee Entertainment Enterprises Ltd. (Zee) in early November. The channel aims to cater to the needs of children of age group four to14.

On November 5, 2012 – pan India – it was availed on air on the Dish and Videocon DTH platforms. It is also available on all leading digital DTH platforms in India.

ZeeQ is the 32nd channel from Zee. Zee manages ZeeQ’s broadcast operations, while Zee Learn Ltd., the education division of Zee, looks after the content and channel management. Zee Learn is the fastest growing education chain of preschools and K-12 in India.

The channel has balanced approach towards the programming content that it airs. It has mix of acquired and locally produced content. The language of ZeeQ’s content is Hinglish, i.e. 70% content is in English and 30% is in Hindi.

To name a few, the prominent shows on ZeeQ include – Teenovation, Amar Chitra Katha Heroes, Science with Braincafe, Sid the Science Kid, Word Match and many more.

The founding principle of the ZeeQ is to stand for – What is Right for the Child (WRFC). Each and every show of ZeeQ is reflection of this principle – WRFC. Precisely, the shows on ZeeQ helps mothers decide what is right for their child.