Colgate Visible White
SonamKapoor reveals
Colgate Visible White
as her beauty secret
Manish Malhotra inspired by Colgate Visible White presents his collection
at the launch
On the occasion, PrabhaParameswaran – Managing Director, Colgate-Palmolive (India) Limitedsaid, "In the last 75 years Colgate-Palmolive has led the development of the oral care category in India through relevant innovations and technology. At Colgate our constant endeavor is to cater to different consumer needs across price tiers with a vast portfolio and relevant product offerings. This has been the foundation for Colgate being the market leader in Oral Care and the most trusted brand in the country. Today we introduce yet another innovation - Colgate Visible White, the first of its kind oral care product in India. It is aimed at creating and growing the whitening segment in the toothpaste category that is so far undeveloped in India. Colgate Visible White offers whiter teeth in just one week. It is supported by the advanced science and technology that is behind all of Colgate's oral care products. We are confident that Colgate Visible White will mark a new chapter in the Toothpaste category in India & make teeth whitening a core part of the beauty regimen of consumers".
SonamKapoor– Brand Ambassador Colgate Visible White said, “I strongly believe that a beautiful smile makes one more beautiful. With Colgate Visible White I am completely assured about my perfect white smile that makes me want to smile more each time I face the camera or meet new people. Promising one shade whiter teeth in one week, Colgate Visible White will give every girl that perfect dazzling smile to face the world. I am constantly asked what makes stars shine on the red carpet and I have to share that nothing pulls a look together like a bright beautiful smile.”
Displaying his special ‘The Visible White Beauty’ collection at the launch, Manish Malhotra said, “Being a fashion icon is not easy. A fashion icon does not just need the right design or the perfect fit, but also essentially needs to have the right persona. And the right persona comes from grooming, which is incomplete without a great smile and perfect white teeth. The new Colgate Visible White encourages youth who are fashion conscious to use a product that will aid the beauty and life of their teeth which will further enhance their style and boost their confidence. My collection displayed at the launch is to complement how a perfect dazzling white smile just elevates the beauty of an individual. Designed for the young and confident shopper who has an eye for fashion, this traditional summer wear.
About Colgate-Palmolive (India) Limited
Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012. For more information about Colgate’s business and products, visit the Company’s website on the internet at www.colgate.co.in
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