Fortis Healthcare gifts Mumbaikar with a Heart Anthem - ‘Mumbai ki Dhadkan’

HEALTHCARE/CSR

Fortis gifts Mumbaikar’s a Heart Anthem - ‘Mumbai ki Dhadkan’

on World Heart Day

The Leslie Lewis composition urges people to adopt a healthy lifestyle for a healthy heart

Mumbai :  Fortis Healthcare Limited (Fortis), one of India’s largest private healthcare chains, today dedicated the anthem Mumbai Ki Dhadkan’, to the spirit of the Mumbaikar in tackling heart disease. The anthem has been specially created for Fortis by renownedsinger-composer and guitarist Leslie Lewison the occasion of World Heart day.

“Mumbai ki Dhadkan” –urges people to adopt a healthier lifestyle for a trouble free heart. The anthem will be promoted in Mumbai through several platforms and will be available for download on the microsite – www.mumbaikidhadkan.in. It will also be accessible on Saavn, Youtube and Facebook. In addition, ‘Mumbai Ki Dhadkan’ CD’s will also be distributed free in colleges, gyms and clubs.

 

Fortis will organise a ‘World Heart Concert’ on September 29 on the occasion of the World Heart Day. Leslie Lewis will perform the Anthem– Mumbai kiDhadkan, live,at the MMRDA grounds. Along with Leslie, 10-12 youth bands will also render their own compositions in support of the initiative. The youth bands are being chosen from college-wide promotions that Fortis is currently organizing.

Mr. Varun Khanna, Regional Director - East and West, Fortis Healthcare said, ‘Music holds a special place in the  hearts of people. We hope our musical anthem will serve as a powerful reminder for everyone to wake up to a healthy heart every day of the week. Using youth as the core of our initiative and with the help of colleges in Mumbai, we will hold awareness programs, conduct CPR training sessions and free cardiac check-up camps at all Fortis hospitals in Mumbai and Rotary Clubs over the next month. We hope our initiatives will not only motivate people to live a healthy lifestyle but will also equip them to handle emergency situations to save valuable lives.”

Notably, studies show that people though aware of heart attack as a deadly disease end up ignoring early diagnoses. More than 80% of heart attacks turn fatal because patients do not receive immediate attention following visible signs of a heart attack.This raises the importance of medical help within the “Golden Hour” or the crucial sixty minutes following the first symptom that an attack is in progress.

SaysLeslie Lewis, “The connection between music and the heart is eternal. It gave me great pleasure to create the music that hopefully will make people listen to their hearts. I hope this unique initiative by Fortis Hospitals will strike the right chord with Mumbaikarsin thisdrive to promote a healthy heart.”

“Our youth is the solution to this growing phenomenon of heart diseases. They are the ones who can prevent future occurences by following simple steps to health.. It is estimated that Indians are nearly four times more susceptible to heart attacks. Twenty five percent of these are people under the age offorty. Urban Indians face an even higher danger because of their sedentary habits. Manypeople even today are ignorant that it is their lifestyle that puts them at greater risk,” says Dr S Narayani, Facility Director, Fortis Hospital Mulund.

Although a large number of cardiac patients still come from the age group of forty five and above, the city has seen an alarming rise in cardiac cases of almost thirty per cent in the last three years in the below thirty category.Men are more susceptible to this menace. In Fortis Mulund itself, seventy percent of the cardiac cases between 2010 and 2012 have been that of men.

Another alarming trend is the increase of diabetics in the city who are at greater risk. About three-quarters of people with diabetes die of some form of heart or blood vessel disease. It is apparent that lifestyle problems like stress and anger enhance the risk of heart attack and strokes among Mumbaikars.

Dr. Hasmukh Ravat, Senior Interventional Cardiologist, Fortis Hospital, Mulund, says “Youngsters are falling prey to cardiovascular diseases because of a stressful lifestyle. Habits of working over 12 hours every day and bringing work home have compounded the situation. Combined with addictions such as smoking, alcohol, junk and processed food, the modern lifestyleis leading to the unhealthy heart.”

About Fortis Healthcare Limited -

Fortis Healthcare Limited is an integrated healthcare delivery service provider in Asia. The healthcare verticals of the company span primary care, diagnostics, day care speciality and hospitals, with a healthcare network spanning 8 countries. Currently, the company operates its healthcare delivery services in India, Hong Kong, Singapore, Dubai, Mauritius and Sri Lanka with 65 healthcare facilities (including projects under development), over 10,000 potential beds, over 600 primary care centres, 240 diagnostic centres and a team strength of more than 18000 people.