Manpasand Beverages Ropes in Sunny Deol to endorse its flagship drink ‘Mango Sip’
Manpasand Beverages to expand India foot print Eyeing INR 1000+ crores sales by 2016; to ramp up production capacity Embarks upon 360 degree communication campaign Ropes in Sunny Deol to endorse its flagship drink ‘Mango Sip’ Manpasand Beverage Private Limited (MBPL), India’s leading fruit juice company launches its first brand campaign with cinestar Sunny Deol. The company will launch an integrated 360 degree communication campaign using TVC, digital and OOH. MBPL sales crossed INR 300 crore mark last fiscal and aims to treble sales to Rs. 1000 crore by the FY 2016. The company currently has its presence across 20+ states, with a distribution and retail network of over 2 lakh+ outlets and over 2000+ dealers. The company has three manufacturing facilities, one each in Vadodara (Gujarat), Banaras (Uttar Pradesh) and Dehradun (Uttaranchal) with over 600 employees. MBPL also has plans to ramp-up all its manuf