VODAFONE & STAR INDIA LAUNCHED
VODAFONE PARTNERS WITH STAR INDIA TO LAUNCH‘VODAFONE SPORTS’ – BEST OF SPORTS, ON THE GO!
India’s
first Telco to offer unique and
comprehensive Sports channel on mobile
Mumbai,
February 13, 2014: Vodafone India Limited, one
of India’s leading telecommunications service providers, announced a
strategic partnership with Star India, the
country’s leading media network, to create a distinctive multi-sports offering,
‘Vodafone
Sports’ portal on Vodafone Live. This unique offering is a first-of-its-kind
service that brings the best on track, on court and on fieldaction to feature
phones as well as smartphones and allows customers access to a variety of
creatively packaged prime sporting content on the go.
Launched in June 2013, Star’s sports service
on the mobile, starsports.com has become the go-to destination for following the best of
international sports.It has redefined the sports experience through a
revolutionary video timeline that is a first of its kind in the world of
sports, and allows the viewer to keep track of live sports as well as catch up
on games with ease. The company has also built an advanced technology
infrastructure that enables HD quality streaming across multiple devices. It
will now bring the power of the proposition to the most important screen in the
country – the mobile, for Vodafone consumers.
As a result of the tie-up with Star, customers
using Vodafone
Sports will have access to an exhaustive array of legal,
unadulterated content at their fingertips, including all the latest news,
trivia, scores and results, instant access to live matches, interactive video
scorecards, exclusive insight and analysis, columns,photos and wallpapers
across sports.
The interactive
video scorecard, for example, will allow users to watch the fall of a
wicket or replay individual innings highlights for a particular player right
from the scorecard, so if you miss a pivotal, game-changing moment in a game,
or a match-winning knock, you can replay it at the touch of a button. Apart
from live games, customers will also be able to sample additional archived
video content, such as the best of M.S. Dhoni’s sixes or Sachin’s straight
drives, created from over 10,000 hours of cricket footage.
Speaking on the occasion, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “The launch of Vodafone Sports is an
industry first initiative to bring across best of premium live and curated
sports content blended with immersive interactive platform and
content-delivery. Following the launch of Vodafone Music few months ago, it
complements our strategy to expand our digital offering and tailor it to mobile
internet users who are increasingly consuming content on the go.”
Commenting on this association, Sanjay Gupta, Chief Operating Officer, Star India, said, “Our
ambition is to the shape the future of entertainment on a mobile screen; sports
is the first big initiative for us. starsports.com has already set a new
standard for sports fans hungry to consume sports without being tied to their
television. This partnership will bring the power of our service to a whole new
audience.”
Customers can avail Vodafone Sports by visiting live.vodafone.in/sports or sending a
simple text message <SPORTS> to
111. Vodafone Sportspowered by Star Sportsis available in attractive price plans
specially tailor-made for user experience.
|
SNACK PRICING PLAN
|
‘ALL YOU CAN EAT’
PRICING PLAN
|
SUBSCRIPTION
|
|
·
Watch a match at INR 10/INR 20
·
Watch a video clip at INR 3 /INR 5
·
Adorn your home-screen with Cricket wallpapers at INR 3
|
·
Sign up for an individual series at
INR 49/INR 99/INR 150
·
Watch archived video clips (e.g. Sachin’s best
knocks) at INR 30/INR 50
|
·
INR 5 a day
·
INR 150 a month
|
About
Vodafone India
Vodafone India is a member of the Vodafone
Group and commenced operations in 1994 when its predecessor Hutchison Max
acquired the cellular license for Mumbai. The company has operations across the
country serving over 160 million customers. This journey is a strong testimony
of Vodafone’s success in a highly competitive and price sensitive market.
Vodafone India in its long-term commitment to India has been providing
innovative, customer friendly and reliable products and services by
continuously differentiating itself with a strong brand, best quality network,
unique distribution and great customer service.
Vodafone has been receiving several awards
and recognition across different segments. The company was recently recognized
as India’s ‘Most Trusted Brand in Telecom category’ in the Brand Trust Report
2014 by the Trust Research Advisory. Vodafone was also recognized as ‘Most
Respected At the Aegis Graham Bell Awards 2013, the company was awarded for
excellence in ‘Service Innovation’ and ‘Innovation in Training and Learning’
categories. The company also received the ‘Best 3G services operator’ at the
recent tele.net Telecom awards. In a survey conducted by Nielsen; Vodafone
India has been recognized as the ‘Most Likeable Brand’ in the consumer services
category. Vodafone India has also been making significant strides with its wide
retail presence in the country. The company won the award for innovation in
Retail, at International women leadership forum for the concept of Angel (all
women) stores across the country. The company has been recognized as one of the
‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and
Vodafone Business Services has been awarded the “Best Enterprise Service
Provider” at the Frost & Sullivan Awards for three consecutive years in
2011, 2012 and 2013. On the technology front, the company has also won the
Enterprise & IT Infrastructure Global Excellence Award for its Business
Intelligence (BI) transformation project.
Vodafone is one of the world's largest
telecommunications companies with over 419 million customers in its controlled
and jointly controlled markets as of 31 December 2013. Vodafone has equity
interests in telecommunications operations in nearly 30 countries and around 50
partner networks worldwide. For more information, please visit: www.vodafone.com.
Follow us on twitter @Vodafone IN
About
Star India
Star India has defined India’s broadcast
media for over two decades and is today one of the country’s leading media and
entertainment companies.
Star India broadcasts more than 40
channels in 7 languages, reaching more than 600 million viewers every week
across India and 100 other countries. The network’s channel portfolio includes
Star Gold, Channel [V], Star World, Star Movies, Star Utsav, Life OK, Movies OK
and Star Plus, India's No. 1 General Entertainment Channel. It has a leading
presence in regional broadcasting as well, through a bouquet
of affiliate channels which includes Star Jalsha, Jalsha Movies, Star
Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.
Star is the leading sports network in the
country with six channels (STAR Sports 1, STAR Sports 2, STAR Sports 3, STAR
Sports 4, STAR Sports HD1, and STAR Sports HD2). The network operates India’s
first 24x7 Hindi sports channel – STAR Sports 3, with content, graphics and
shows in Hindi - a giant step forward to dramatically increase the reach of
sports in the country. starsports.com is India’s leading multi-sports
destination on digital.
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