Philips India signs on Arjun Kapoor as Brand Ambassador
Philips India signs on Arjun Kapoor as
Brand Ambassador for its
Male Grooming Range
Mumbai, 07th July, 2014 – Philips India introduced
Arjun Kapoor — one of the most stylish youth icons in the country- as the brand ambassador
for its ‘Male Grooming’ business, which offers a range of grooming gadgets for
men including trimmers, shavers and stylers. As the brand ambassador, Arjun will
help take the style revolution that Philips India has started among the youth to
the next level. He will also play a pivotal role in the brand and product
communication across media platforms.
Following this
announcement, Philips India will also launch an extensive marketing campaign
with Arjun Kapoor starting with a new television commercial being launched on
July 10. The TVC is based on the core idea of making a style statement with
your facial styling and will feature Arjun, who will endorse the Philips Male
Grooming range. The TVC has been conceptualized and created by Ogilvy &
Mather.
India as a country has
seen a significant shift in the way women want their men to look. Findings of a recent Philips research survey revealed
that 91% women dislike men with hard facial skin and get turned on by males with
smooth facial skin and while 54% women find men with styled facial hair more
attractive. Keeping this trend in mind, Philips Male Grooming has introduced an
array of products in its portfolio to cater to all sort of facial hair styling
needs of men including the revolutionary wet and dry shaver Aquatouch and the world’s first laser guided beard trimmer.
Commenting on the introduction of Arjun Kapoor as
the brand ambassador, Mr. ADA Ratnam,
President, Consumer Lifestyle, Philips India, said, “Men’s grooming
products are a key focus area of growth for Philips Consumer Lifestyle division
in the country. Personal Care, specifically the male grooming portfolio, has
been the fastest growing category for Philips in India. Arjun personifies
everything that Philips Male Grooming stands for – Youth, style and confidence.
Who better than him to endorse the male grooming product range that is designed
to give the youth the power to be style icons in themselves.”
Talking about his association with Philips, Arjun Kapoor, Bollywood actor and Philips
India’s ‘Male grooming’ category brand
ambassador, said, "I’ve always believed that the way you look says a
lot about you and is essential to building a confident personality. Philips
male grooming products are the perfect tools for styling. I am privileged to be
representing the brand and the product range that I personally believe in.”
About
Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA)
is a diversified health and well-being company, focused on improving people’s
lives through meaningful innovation in the areas of Healthcare, Consumer
Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013
sales of EUR 23.3 billion and employs approximately 115,000 employees with
sales and services in more than 100 countries. The company is a leader in
cardiac care, acute care and home healthcare, energy efficient lighting solutions
and new lighting applications, as well as male shaving and grooming and oral
healthcare. News from Philips is located at www.philips.com/newscenter.
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