Milind Soman and Randeep Hooda share the secrets of being ‘Mantastic’
Milind Soman and Randeep Hooda
share the secrets of being ‘Mantastic’
Mumbai, October 29, 2014: Temperatures in Mumbai soared higher as supermodel, ace marathoner and Face of Old Spice in India, Milind Soman, waged a mettlesome duel with Bollywood’s multi-faceted actor, award winning swimmer and equestrian, Randeep Hooda, at the Old Spice event held in Mumbai today. The masculine duo inspired Indian men to explore their manly side with the mantastic range of Old Spice deodorants – Sport, Magnate, Fresh, Original, Whitewater, Musk and Fresh Lime.
Old Spice Mantastic men, Milind Soman and Randeep Hooda, showcasing their mantastic persona, created a huge wave of excitement when they appeared on stage with their gleaming motorcycle cruisers. They proceeded to enthrall the audience with their charismatic acts - fencing with a sabre in one hand; they effortlessly lifted massive dumbbells in the other, flamboyantly flaunting their steely skills of manliness.
Sabre in hand, the multi-faceted Bollywood manly man, Randeep Hooda, said “My first memories of Old Spice were of watching my father putting it on after a shave and smell super good. I would walk in after him and put it on myself. Every time I opened the bottle, I felt a wave of freshness hit me like the surfing commercial and the music. Ah! The music floated in my ears as the fragrance in my nostrils. I felt all grown up, manly and commanding.”
“After many years, indulging in so many impossible-to-fit-in-a-lifetime endeavours, I came across the Old Spice deodorants. There is now a range of seven mantastic fragrances for different moods and atmospheres. Smells can guide your moods, so I cannot be the same man who's on the set meticulously fretting over my lines, as the sweating sportsman training his horses. A lounge and a polo field don't require the same skill set and surely not the same smells. To top it all, I can still hear the music!” added Randeep.
A visibly elated Milind Soman added, “I am extremely pleased to continue my association with the manliest brand in the world. I’m delighted to be a part of the launch of three new Old Spice deodorants - Sport, Magnate and Fresh - which are the epitome of manliness! As an Old Spice Mantastic man, I want to reach out to all Indian men, to encourage them to strive fearlessly to discover their true manly refined self. It is about taking risks, thinking outside the box and being confident. Being mantastic is to be sophisticated and chivalrous, just like the smell of a man.”
Old Spice launches three new variants - Sport, Magnate and Fresh - which heightens the awesomeness factor of the existing range comprising of Whitewater, Musk, Original and Fresh Lime. From this wide variety of scents offered by Old Spice, each deodorant doubles the masculine quotient inspiring notes of self-confidence; helps a man take charge of the world and accentuates his desirability factor. The Old Spice deodorants are available in leading retail outlets across India and are priced at Rs. 180/- for 150ml.
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About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. Old Spice’s distinct mansmell has swiftly proceeded to achieve world domination instantly setting itself apart as the scent for men with fine taste in shoes, telescopes and boats whether in Hong Kong or Hawaii or India.
For more information: http://oldspiceindia.com/en-IN/home-page.aspx
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