Medjoul Dates Launched in the Indian market

Medjoul Dates makes its way 

to the Indian market

by Suman Gupta

Historically known to be the finest category of dates available to mankind and once reserved only for royalty, Medjoul, the King of Dates, is set to penetrate the Indian market in a big way.  At an event held in Mumbai on June 5, 2015, importers, merchants and retailers witnessed the unveiling of the business strategy for the Indian market along with a seal of authenticity to help Indian consumers in their quest for the original King of Dates experience.

The move comes after a steady increase in the demand and consumption for Medjouls in India over the last few years. In fact, according to a market study conducted by an India-based research firm, Netscribes India Pvt. Ltd. the market volume for the King of Dates grew from USD 60 million in 2009-10 to USD 118 million in 2014-15. With 25%* of date fruit importers already dealing in these exotic fares, the King of Dates is soon set to become the popular alternative to high-on-calorie dry fruits, sweets and chocolates.

                                                                                                            

Known for their delicious taste and innumerable health benefits, these luscious dates are fast becoming a popular snack alternative for discerning consumers across the globe. Right from fitness trainers to wedding planners, professionals are endorsing Medjouls to those looking for an unparalleled exotic experience.

With big expansion plans in store, the product will be made available across Mumbai, Delhi and Bangalore by partnering with importers, merchants and retailers. The other key cities that are targeted include Chennai, Hyderabad, Ahmedabad, Kolkata and Jaipur.

Being positioned as ‘Sinfully Sweet, Divinely Healthy’ in the Indian market, these premium quality dates are excellent sources of antioxidants, highly loaded with vitamins and minerals that help develop healthier bones and reduce the risk of heart-related illnesses and high blood pressure. They are also delightful energy-boosters that provide double the amount of energy as compared to a banana.

Upon being asked about Medjouls, Global health guru, Mickey Mehta says, ‘’An unprocessed whole fruit that’s rich in fiber, Medjoul makes for an excellent alternative to processed energy bars, sweets and chocolate as it is 100% natural and contains only 0.6% fat. Since most people are diet conscious these days, serving a tray full of Medjouls during celebrations is a better option than serving any kind of sweets or mithais. With dates you get energized, revitalized and with Mickey Mehta you get optimized, maximized and mickeymized.’’

Apart from its multiple health benefits, a box of delicious, melt-in-the-mouth King of Dates is an excellent gifting option during festivals, weddings and other celebrations as compared to dry fruits and even chocolates.

Medjouls also make for a great ingredient to use in salads, juices, shakes, cookies, muffins and more. Desserts that use these dates satisfy the sweet craving in a healthy way. It is also an ideal snack for everyone– even children without parental supervision and can be best enjoyed during breakfast and as a quick evening bite.

Each Medjoul is bursting with maximum flavour and is irresistible. Available currently in select stores across Mumbai and Delhi, these premium luxury dates are priced between INR 1500 – INR 2000.

For more information, log onto http://www.medjoul.in