Aditya Birla Health Insurance Launches #JumpForHealth

~An initiative beginning on the occasion of World Health Day- 2017 to encourage Healthy Living~

Launched with 100000 Jumps

Every 10,000 jumps One Prosthetic Limb will be donated

Mass participation from people across walks of life incl. Corporates, Schools, NGO’s, Celebrities & Senior Citizens

by Suman Gupta

Mumbai, April 2017: Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance arm of Aditya Birla Financial Services Group Limited, launches a unique campaign – ‘#JumpForHealth’ on the occasion of World Health Day to reinforce its belief in empowering people to live a healthy lifestyle. Through the JumpForHealth initiative, Aditya Birla Health Insurance is creating a movement that will get people up and on their feet through the power of jumping. The month long campaign, starting from April 07, 2017, aims to donate 1 prosthetic leg to a person in need for every 10,000 jumps in association with the Sadhu Vaswani Foundation. A total of 100 prosthetic legs will be donated to people in need on achieving 1 million jumps.  

The American Journal of Health Promotion research demonstrates that jumping 20 times a day may have a significant impact on your risk of osteoporosis. After just eight weeks, researchers found a demonstrable change in bone mineral density in their subjects that jumping everyday provides greater bone-building benefits than running or jogging. Jumping also has cardiovascular benefits, leads to an increased strength in your legs and core and also improves your mental health. Activity pumps oxygen-rich blood to your brain that helps improve mental outlook on life and improves creativity. This increases your resistance to fatigue and improves your health. 

“Today’s generation leads a sedentary lifestyle which increases their chances of suffering from innumerous lifestyle diseases. The #JumpForHealth campaign aims to educate people on the importance of living an active life by making exercise a part of their daily routine.  With the #JumpForHealth Campaign, we are also hoping to create an active generation that takes both health and wealth extremely seriously.” said Mr. Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group.

Mr. Mayank Bathwal, CEO, ABHICL said, “We at Aditya Birla Health go beyond just providing health insurance policies to our customers. We are committed to ensure that people live a healthy lifestyle. To reinforce this philosophy, we are launching the #JumpForHealth campaign which aims to inspire people to adapt to a healthy lifestyle. It is our endeavour to promote the concept of being mentally and physically fit amongst the citizens of our country, encouraging one’s personal growth and productivity.”

One can follow the below steps to participate in the campaign:

Take a video of yourself or your friends, family or colleagues jumping together

Upload the video on your own or your company Facebook or Instagram, tagging @AdityaBirlaHealth with the hashtag #JumpForHealth

Mention the number of jumps you are contributing towards this goal. i.e. #JumpForHealth 10,000 jumps

Aditya Birla Financial Services Group: Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding LIC) with an AUM of INR 217,840 Crore as on 30th September 2016 and has a lending book of Rs 31,823 Crore. Having a strong presence across the life insurance, asset management, private equity, corporate lending, structured finance, general insurance broking, wealth management, equity/currency/commodity broking, online personal finance, housing finance, pension fund management and health insurance business ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. 

As on 31st March 2016, ABFSG reported aggregate revenue from businesses at Rs. 9,299 Crores and profit before tax from established businesses, in excess of Rs. 1,110 Crore. Anchored by about 13,000 employees and trusted by over 9 million customers, ABFSG has a nationwide reach through over 1,350 points of presence and more than 125,000 agent’s / channel partners. For more information, please visit www.abfsg.com

About Aditya Birla Health Insurance Co. Ltd. –Aditya Birla Health Insurance Co. Ltd (ABHICL) is a 51:49 joint venture between the Aditya Birla Group and MMI Holdings. This partnership between a Fortune 500 Indian Group and one of South Africa’s largest insurance companies aims to revolutionize the Indian health insurance industry with a unique offering for customers. 

Both these groups have come together with the common vision, commitment and know-how to make a positive impact on the way individuals and families adopt a healthier lifestyle by using smart technology and innovative product and service offerings. ABHICL commenced operations on October 5, 2016 and offers group and retails health insurance products. It has presence across 7 locations (Mumbai, Pune, Delhi, Kolkata, Chennai, Bengaluru& Hyderabad) through 9 branches and as on December 31, 2016 has covered over ninety thousand lives. For more information, please visit www.adityabirlahealth.com/healthinsurance

About MMI Holdings:   

MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE.  The group operates in the market through multiple client-facing brands including insurance and investment brands Metropolitan and Momentum, South Africa’s number one cell captive insurer Guardrisk and wellness & rewards programme Multiply. MMI operates in 17 countries across the globe: 13 in the African continent, Hong Kong, Indonesia, United Kingdom, and India through a direct presence, strategic partnerships and joint ventures.  Visit us at www.mmiholdings.co.za