MALU WILZ Beaute’s new ‘Young Care’ range promises supple, flawless skin for young ladies

by Najuka G 

Mumbai: MALU WILZ, the German skin care brand, has come up with the perfect solution for young ladies aged between 16 to 25 years, who are constantly dreaming of having supple and flawless skin.

The skin care expert has launched three new products in India under its new ‘Young Care’ range with the tagline ‘Feel comfortable in your skin’, and, that’s exactly what the range does — it offers an easy, quick and simple night and day skin care regimen, that promises healthy, glowing and flawless skin.

All products under the new range are priced at Rs. 699.

The FRESH CLEANSING GEL priced at Rs. 699 for 100 ML is a thorough but mild face cleanser. While its exotic lotus flower extract moisturises and soothes irritated skin, the refreshing green tea extract protects against the harmful environment.

The second product in MALU WILZS’ ‘Youth Care’ range is the light, fast-absorbing MOISTURIZING FLUID priced at Rs. 699 for 50 ML that has natural plant extracts, vitamins and a moisturising complex that gives the skin a new fresh and radiant glow. This fluid also contains Oxybenzone that works as a sunscreen agent.

The OIL CONTROL TREATMENT available from Rs. 699 for 50 ML, lightly moisturises young, blemished skin. Selected vitamins regulate sebum production, and together with an anti-bacterial Neem oil, prevent new impurities.

“Our new range is specially created for girls as young as 16 years, who might be dealing with rough and patchy skin as they transition from adolescence to adulthood. In fact, the continuous use of our products will hold them in good stead right through their later years, said Stephanie Schedel, Head of Training at MALU WILZ.

The Indian skin care market is estimated at Rs 10,620 crore and is growing at a healthy CAGR of 16 per cent, according to data from research firm Euromonitor International.

MALU WILZ was brought to India by Kaunis Marketing Services Private Limited, late last year. With this new range, MALU WILZ enters the skin-care segment for the youth.

MALU WILZ products will be available at select departmental stores and retailers in metros and mini-metros soon.

About MALU WILZ : Malu Wilz, German skincare brand from the ARTDECO Group, has partnered with Kaunis Marketing Services Pvt Ltd to build its presence in the Indian market. Kaunis will act as an anchor for the brand, devise and implement strategic plans that cover all spheres of its business in the country. With over 30-year expertise in skin care, is present across 3,000 beauty salons and spas in Germany, and has a distribution reach in 29 countries worldwide, with a range of 60 facecare products, 12-15 body care products, and a separate range of products for professional use by beauty salons and spas

In India, 59 facecare units best suited to the Indian skin, have been selected to be launched for three customer profiles – women who are 30 and above, men above 20 and for girls above 16. 

Each product, a combination of science, technology and active ingredients, undergoes permanent tests and is developed and optimised at the in-house training institute in which guarantees proven effectiveness. 

The MALU WILZ range comprises the Highly Effective Skin Care – High tech care products suitable for every skin condition. With close to 1,000 skin care cosmetic studios across the world, the brand is the preferred choice for most beauty professionals and skin experts.

Malu Wilz – Feel Your Beauty does not conduct product testing on animals. The products are dermatologically approved.