DHFL Pramerica Life Insurance launches second edition of ‘Behtar India’ campaign

by Najuka G

Mumbai, April 2018: DHFL Pramerica Life Insurance Company Limited (DPLI) announced the launch of the Behtar India campaign today with Parineeti Chopra as the brand ambassador of the campaign. With this, the unique campaign catalysing progressive change towards a sustainable India has embarked on its second year. Launched last year, the campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight month long campaign will focus on three main pillars– Health, Hygiene and Environment (Recycling).

‘Behtar India’ is a social innovation that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier. The unique format not only supplements the government's efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behaviour change in the fields of hygiene and environment.

Sharing her thoughts Renowned Film Actress and Campaign Ambassador, Parineeti Chopra said, “It is important to spread the message of better health, hygiene and the importance of recycling within communities to make the world a better place to live in. It is a matter of great responsibility for me to take up this initiative and affect social change. I would like to congratulate, DHFL Pramerica Life Insurance, the organizers of ‘Behtar India’ and Arnab Goswami - an influencer like him can bring about massive positive changes. I appeal to everyone to come forward and be a part of this campaign so that this message reaches to as many people as possible. ”

Mr. Anoop Pabby, MD & CEO , DPLI said “Through this campaign, we intend to bring together some of key sections of the society like schools, children, corporates & ordinary citizens under a unified platform. While, for ‘Behtar Vatavaran’, we intend to inculcate recycling as a habit, starting with paper and e-waste, for ‘Behtar Swachhata’, we would identify a dirty public area in the city and clean it up and for ‘Behtar Swasthya’, we shall be spreading Dengue awareness and also distribute Dengue Protection kits.

On association with Behtar India, spokesperson of Republic TV commented, "We are proud to be associated with Behtar India and be a platform which promotes change makers who are determined to create a sustainable environment, and provide health and hygiene to our communities that need it the most. With this campaign we are sure to achieve solutions by bringing together communities and sharing the power of change with the citizens of our country."

The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under-privileged children, it is an opportunity to receive free health benefits.

Last year, the ‘Behtar India’ campaign reached out to 11,00,000+ students across 200+ cities and was able to plant 1,50,000 trees. Under the ‘Behtar Swasthya’ initiative, more than 59,000 Dengue protection kits were given out to under-privileged students.