Akshay Kumar’s Padman releases exclusively on ZEE5, the digital entertainment destination
“Theatre Ke
Baad, Pehli Baar”
by Najuka G
Mumbai: Akshay Kumar’s movie Padman breaks the stereotype
of premiering on a television platform and is screening Theater Ke Baad,
Pehli Baar on ZEE5, the largest multilingual digital
entertainment destination for India! Post its blockbuster theatrical
release, ZEE5 has been the first destination to premier Padman exclusively for
an anytime, anywhere watch from May 11.
Expressing his thoughts on Padman’s digital
release Akshay Kumar said, “With millennials more inclined towards digital entertainment,
we know where the future is. ZEE group has always been at the forefront to
highlight social issues and Padman being a movie based on a social cause, there
couldn’t have been a better digital platform than ZEE5 to premiere it.”
Padman, through the courageous story of Arunachalam
Muruganantham (played by Akshay Kumar), draws attention towards the sensitive
topic of menstrual hygiene and how it is essential for the society that women
have a right to it. The movie showcases true life story of a common man, who
for the love of his wife tried to bring a social reformation by introducing low
cost sanitary napkins in India.
Taking forward Padman’s concept, ZEE5 is doing
their share by tying up with Saafkins and contributing to the #GiveHer5
campaign. For every subscription, ZEE5 will donate Rs 5 to Saafkins, world’s
first reusable/ washable sanitary napkin, #KadamChhotaChangeBada. While an
initiative by ZEE5, looks at making a difference; a social thought presented
with honesty makes Padman, a must watch family film.
Archana Anand, Head of Digital - ZEE5 India
Business said,
“Padman has bought about a phenomenal change in the way society is looking at
menstrual hygiene and we are proud to showcase the film on our platform. The
movie is a take on a subject most Indians are reluctant to talk about and
Padman puts it on the forefront which is a commendable effort. By associating
with Saafkins, ZEE5 is doing their little bit via #KadamChotaChangeBada
to contribute to the worthy cause and make a difference in the lives of
underprivileged women.” The movie will premiere on ZEE5 on 11th
May.
Apart from having a rich bouquet of exciting
original content lined up across 6 different languages, ZEE5 will showcase
latest blockbuster movies on the platform. With a slate of 20 Originals to be
launched in 2018, the platform will have 90+ shows by the end of March 2019.
Availability: ZEE5 App can be downloaded from Google
Play Storehttp://bit.ly/zee5andand iOS App Storehttp://bit.ly/zee5ios. Also available at
www.zee5.com, as a Progressive
Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports
Chromecast.
Pricing: Freemium pricing model with both free and paid
premium content (including Originals) is available to cater to a mix of
audiences. Viewers who subscribe to the ZEE5 subscription pack will get access
to the entire library of content at a special launch offer price of INR 99 per
month instead of the actual monthly pack price of INR 150.
About ZEE5 : ZEE5 is the brand new digital entertainment destination launched by Zee
Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali,
Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati &
Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV
channels. The platform brings together the best of Originals, Indian and
International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and
Health and Lifestyle content all in one single destination. ZEE5 offers ground
breaking features like 11 navigational languages, content download option,
seamless video playback and Voice Search.
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