Dr. Rohit Sane represents Madhavbaug at CII Event

by Najuka G

November 2018, Friday: More than 75 % of the Ayurveda business today is with the private sector, and therefore engagement with private sector has become critical – towards this CII organized the “2nd Ayurveda Conclave: Vision 2022: Roadmap to Achieve Three Times Growth in Market Size”, The event saw the presence of representatives from both private and government sectors that. Speaking at the event Dr.Rohit Same, Founder of Madhavbaug contextualized Ayurveda with respect to modern medicine. He emphasized, that demystification of this ancient medicine system will pave the path for it to move ahead.

The government formed the ministry of AYUSH in 2014 which was a big initiative in standardizing and regularizing Ayurveda and other traditional Indian healthcare systems. AYUSH is responsible for policy formation, development and implementation of programs for the growth, development and propagation of Ayurveda. Strategies to globalize and promote Ayurveda are currently being developed under AYUSH initiatives. These strategies focus on safety-efficacy-quality aspects of ayurvedic formulations, along with rational usage of Ayurveda. The safety, efficacy and quality profiles of formulations are globally accepted parameters that help in standardization.

Dr.Rohit Sane-MBBS founded Madhavbaug in 2006, and has successfully established itself as a dependable option for treating heart ailments with its unique approach of using non-invasive, multidisciplinary and pioneering therapies. With over 150 clinics, 2 hospitals and 200+ doctors they are providing inexpensive non-invasive treatment based on the Panchasutri Method for Retrogressive Lifestyle Disarrays. This method embraces systematic unification of lifestyle modification, scientifically formulated diet, ayurvedic medications, Panchakarma and proficient doctor’s guidelines.

Confederation of Indian Industry, released a report titled ‘Ayurveda Industry – Market Size, Strength and Way Forward’ that recommended that quality and standards of raw materials and products, human resource development, policy uniformity across states, insurance coverage, shortage of raw materialsin order to develop a strong database that will help create a robust body of evidence. This will help build its foundation in India as well as abroad.

Madhavbaug has been instrumental in standardizing Ayurveda therapies in the preventive cardiology sector. Till date, we have trained over 500 doctors in the science of Preventive Cardiology so as to benefit mankind. Although we live in an era where only a few people have faith in Ayurvedic therapies for their heart disorders, Madhavbaug has been successful in treating more than 3 lakh heart patients through a wide network of clinics and hospitals. Earlier, Ayurveda was a science that lacked the necessary parameters to prove the efficacy of its treatments but Madhavbaug fused the parameters of modern medicine with Ayurvedic therapies to prove that the benefits of Ayurveda are still very relevant to today’s society.