Dutee Chand, Siddhant Chaturvedi and Aditi Chauhan unveils Skechers GOrun 7 shoes in India

by Priya Jadhav

Skechers, the American sports lifestyle brand, has rolled the newest edition of their popular GOrun range in India. After the success of the variants Gorun 4, 5 and & 6, the brand has launched the latest upgrade – Skechers GOrun 7. The announcement was made on 14^th June 2019 in the presence of three famous personalities – Athlete Dutee Chand, Indian Women’s Football Team Captain Aditi Chauhan and Actor Siddhant Chaturvedi.

The GOrun 7 is the newest edition in the Gorun family which is built with the “Hyper Burst Cushioning” foam. This Hyper Burst technology process creates foam with a unique cellular structure that is more durable and buoyant than the stuff you find in many running shoes, making it one of the lightest and most resilient Skechers Performance shoes and is completely different than any foam Skechers Performance has ever created.

Speaking about new GOrun 7 launch, Mr. Rahul Vira, CEO, Skechers, South Asia Pvt. Ltd. said “The GOrun 7 is the new edition to the GOrun family and we are very thrilled about the product.  We are also very proud to introduce the Hyper Burst Cushioning technology which sets a bench mark of agility, buoyancy and comfort in performance shoes. . In today’s lifestyle remaining fit and active is of high important and there is no better way to maintain this routine other than running, so Gorun. Making this announcement in the presence of Dutee Chand, Aditi Chauhan and Siddhant Chaturvedi obviously makes it even more special.” Commenting on the Skechers GOrun 7 range, Bollywood celebrity Siddhant Chaturvedi said, “It’s great to be a part of a brand that offers so much in just one shoe. Be it comfort, fashion, durability, agility – you name it and Skechers has it for you. Being a fitness enthusiast, I like to push myself out of my comfort zone during my workout. My fitness regime is a rigorous mix of speed endurance, MMA, Parkour, cross fit and running for which, I prefer light weighted shoes and the ones that give my feet good comfort and buoyancy. Skechers Gorun 7 shoe is a perfect training running partner, not only does it help to increase speed and efficiency but also keeps me stylish.”

Adding to which, Athlete Dutee Chand said, “The profession that I am in is all about performance and it is important as an athlete that you are allied with proper pair of shoes that elevates your performance. The Skechers Gorun 7 shoes is a perfect combination of comfort and durability and comes with a technology that helps increase the speed and efficiency helping one accelerate their performance.”

“Fitness plays a very crucial part of my life and not a single day goes by without me engaging in a physical activity. You need a lot of leg power in football making it necessary to select the right shoe for your feet. A wrong footwear can do a lot of harm to your feet, knees and the lower body. I trust Skechers Gorun 7 for my daily runs because it provides me the right amount comfort, bounce and is extremely lightweight. I enjoyed wearing these shoes on both long and shorter runs. ”said Captain - Indian Women’s National Football Team, Aditi Chauhan.

As a brand, Skechers stands for a combination of innovation, style and technology and gives people the comfort & the chance to stay on par with all the current trends. Apart from offering ideal footwear for all facets of life, Skechers has launched a wide range of apparels & accessories.

About Skechers: Skechers India, designs, develops and markets a diverse range of performance and lifestyle footwear for men, women and children and now stretching head to toe with their latest addition of apparels and accessories. Skechers Performance is available in India and over 160 countries and territories worldwide via department and specialty stores with more than 2,305 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.