Industry experts and artists look forward to the launch of ‘Gaana for Artists’ set to give real-time insight to audience preferences like never before

by Priya J

New Delhi, May , 2022: Gaana, India’s favourite music app, has just launched  Gaana for Artists to help artists understand their audiences & performance of content better. The app would enable artists to track audience data in real-time from Gaana’s 180 million-strong user base across the country.

‘Gaana for Artists’ is the brand's undertaking to enrich the engagement of artists and bring transparency in audience data as artists can also view which of their songs are being played on Gaana and and the cumulative streams during a particular time period.

Gaana for Artists will allow music creators to track data from the top 8 cities where their music is most streamed from. The other primary features of Gaana for Artists include data on real-time performance of latest releases, overall top-performing songs, top playlists featuring songs and many more comprehensive metrics of analyzing preferences of audience.

Gaana, always being ahead in innovation with thought leadership, is bringing all music experiences together on the platform exclusive for its audience with Gaana Live which livestreams buzzing hot events or Happy Hours with interesting content with the most popular artists.

With innovations like this Gaana is taking forward its deep commitment to create superior products for the entire music community and enhancing the listening experience for its users at the same time. Such initiatives are part of Gaana’s continuous efforts to create innovative features & experiences which will benefit the creators and the audience. 

Commenting on the launch of the app, Sandeep Lodha, CEO of Gaana, said, “The idea of Gaana for Artists germinated from the thought to enable Indian music artists & emerging talent with data on audience preferences a click away from their phones. This is going to be a revolutionary step in the music industry as artists can now access these insights in real-time and do not need to wait for weekly or monthly charts to gauge how their music is performing. Due to the PAN-India reach and market share of Gaana, the available data is going to be comprehensive.”  

Renowned Bollywood composer Salim Merchant of the Salim-Sulaiman fame, said, “This new app from Gaana is going to address a big gap in the music industry with respect to audience data and I am very excited to use it and gather real-time credible insights on how my songs are performing across the country. The data from Gaana for Artists is going to be of immense help for established artists and also for upcoming singers and composers who will be able to understand audience behavior immediately after releasing a track. Gaana has done a great service to the Indian music artists’ community by launching this app.” 

Commenting on the features, acclaimed Haryanavi singer Renuka Panwar, said, “With the industry being so dynamic, it is very critical for us to get real time performance of our latest releases all in one go at one place. Gaana for Artists app does exactly that and is a great futuristic step for all artists in the industry, be it budding or established artists. We create for the love of our audiences and it is an opportunity for us to see real time insights of their response and see how our songs performed in the last day, week, month and year.”

On the homepage of the app, users will be able to see an overview of how their songs are performing overall with insights on top playlists and top cities, among others. The music section of the app will provide a complete in-depth analysis of a song and the number of streams for each, including the cities where they are being streamed. This tab also has a quality parameter graph which gives a bifurcated analysis of the streams in terms of minutes played. Very soon the app will also enable artists to connect directly with their fans, create live sessions, sell merchandise, promote their songs and showcase their unheard tracks.

Popular indie musician Anumita Nadesan was ecstatic about the app and had this to say: “This is crazy and the musician in me is very excited about Gaana for Artists app. What I love most is the sharp and clear insights we get out of this. Be it the top playlist that is featuring my songs or the skip rate of songs, directly from the audience which is rarely available to us. As an artist, this adds value to our vision and work as well and Gaana is doing great work to build this holistic music community for artists and audiences together."

Gaana for Artists is now available as a progressive web app and can be accessed via desktop and mobile by users.

About Gaana: Gaana is India’s No. 1 music streaming destination with more than 180 million monthly active users. Featuring more than 45 million songs across Bollywood, International and 30 Indic languages including Hindi, Tamil, Telugu, Marathi, Kannada, Punjabi, Malayalam, English, Bhojpuri, Rajasthani, Bengali, Assamese & Oriya. Launched in April 2010 by Times Internet, it is India’s go-to music app across genres and languages, offering unlimited, free and legal access to music. Gaana is owned by Times Internet and Tencent.