IKEA set to launch its second city store in Mumbai in R CITY Mall
by Priya J
Mumbai, 2022: Continuing its omnichannel expansion in India, IKEA, the world’s leading Swedish home furnishings retailer, today announced the location of its second small-format city store in India. The new store is slated to open in Mumbai’s famous retail destination, R CITY Mall at Ghatkopar (W). IKEA R CITY will be the first in-mall store for IKEA in India. This store will strengthen IKEA’s commitment to expand its omnichannel presence in Maharashtra and become more accessible to the many people of Mumbai.
Spread across 72000 sq ft of retail space, the store will be opened to the public in the coming months. The store will be located on the 3rd floor of the shopping mall. It will offer customers a range of 7000+ well-designed, affordable, sustainable, and functional products. It will be connected to IKEA’s restaurant with 130 seating capacity that will offer a wide range of Indian and Swedish delicacies including Vada Pao, Dhokla, Biryani, Dal Makhani with Rice among many others.
Excited about this new milestone, Susanne Pulverer, CEO and Chief Sustainability Officer at IKEA India says, “Mumbai is one of IKEA India’s most important markets. With IKEA R CITY, we will become more accessible to many more people in Mumbai with our well-designed, good quality, affordable, functional, and sustainable home furnishings range. With our second city store, we strengthen our omnichannel presence in Maharashtra. The goal is always to be close to the customers, becoming more accessible and convenient and creating a great IKEA experience for our customers.”
With IKEA’s omnichannel presence in Maharashtra, customers will be able to place orders for 5000+ products that will be delivered to them, and they can buy 2000 products directly from the stores. IKEA started its journey in Maharashtra in 2019 with the launch of our e-commerce platforms, followed by the launch of its big format store in Navi Mumbai in 2020 and opening of the first city store in Worli in 2021.
ABOUT INGKA GROUP: Ingka Group, the largest IKEA franchisee operates 469 IKEA stores, shops, and planning studios in 63 markets, 47 Ingka Centres meeting places. With over 5 billion visits online and 775 million IKEA store visits, IKEA is truly reaching out to many more people in an omnichannel way. The Ingka revenue for FY21 is close to 42 billion euros. We are taking bold steps across our business to help achieve the IKEA commitment to become a climate positive and circular business by 2030. EUR 6.5 billion has been committed as investments in renewable energy.
About IKEA India : IKEA is growing in India. India is a prioritized market for the Ingka group for future growth. Our ambition is to reach many more people in India through a strong omni channel presence. We are today online in Mumbai, Pune, Hyderabad, and Bengaluru. Three big format IKEA stores are operational in Hyderabad, Navi Mumbai and Bengaluru. A city center store opened in Mumbai in Dec 2021 and another one will open in 2022. Along with Retail, IKEA Purchasing, IKEA Foundation, IKEA investment, Ingka centres, Global Business operations (GBO) and other entities are investing in India to create an even bigger impact as ONE IKEA. IKEA remains invested and committed to India. IKEA has been sourcing from India for close to 40 years working with around 65 suppliers, 48,000 direct employees and 500,000 people in the supply chain in India producing for IKEA stores worldwide.
Comments
Post a Comment