Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

Conceptualized in partnership with the ad agency Enormous, the campaign is designed to reach millions.

 by Priya Jadhav

India, June 2024: PeepalCo's investment app, Lemonn, is launching its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9th to June 29th, 2024. The campaign will take viewers' trip down memory lane with iconic Bollywood classics reimagined to create a stronger brand recall and awareness.

The overall campaign includes building a strong presence on online portals and social media channels, along with multiple partnerships to amplify reach and awareness. Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar, helping viewers make informed investment decisions. The goal is to reach millions of viewers, positioning Lemonn as a standout choice in the investment landscape.

Talking about the campaign, Devam Sardana, Business Head, Lemonn said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.

He added “We've created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”

Conceptualized along with the ad agency ‘Enormous’, the campaign underscores Lemonn’s strategic move to leverage the ICC Men’s T20 World Cup's popularity, ensuring widespread brand visibility and engagement while highlighting its innovative approach to making investments accessible and appealing.

Dhruv Dhawan, Head of Ads at Disney+ Hotstar, added, “At Disney+ Hotstar, we strive to empower our advertisers to engage their target audiences in innovative and engaging ways. We are thrilled to welcome Lemonn as the sponsor for the expert view segment in the premiere edition of our exclusive PPL show, 'Caught & Bold.' By providing investment tips through cricket analogies and featuring vibrant capsules created by the Disney+ Hotstar CreativeWorks team, we positioned Lemonn as the go-to investment partner for cricket fans. Wehope this contextual association helps Lemonn reinforce itself as a trusted investment advisor amongst cricket fans”

Lemonn is an investment app, launched by PeepalCo this year, a house of brands building wealth tech products for India. The app is designed to simplify the process of discovery and decision-making for new and experienced investors, offering easy access to investments in stocks and mutual funds.

About Lemonn: Lemonn makes investing engaging, informative, and effortless. Built to simplify investing, the app enables everyone to own a share of India’s growth story. Lemonn is a product of PeepalCo, a house of brands with the mission to Make Money Equal for All. For more information, visit: https://lemonn.co.in 

About PeepalCo: PeepalCo is a house  of  brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.