Sbooch Launches in India, Bringing Kombucha Revolution
Mumbai-based startup introduces preservative-free, flavorful kombucha to the Indian market, filling a crucial gap at an event today in the presence of Bollywood actor Suniel Shetty
by Priya Jadhav
Mumbai, July 19th, 2024: Can you think of a beverage that's completely preservative-free,
contains no artificial flavours or additives, and still boasts an impressive
shelf life? Sbooch, a new-age kombucha brand, today announced its official
launch at an event with Suniel Shetty in Mumbai entering the Indian beverage
market, aiming to fill this exact gap. Founded by Niraj Manek and Kajall N
Manek, Sbooch is set to disrupt the industry with its line of all-natural,
preservative-free kombucha drinks.
Key Features of Sbooch Kombucha:
- Made with all real farm-produced fruits,
vegetables and raw ingredients
- No artificial flavours or preservatives
- Sugar content is less than 4 grammes of
natural sugar per 100 ml serving, which is used for fermentation
- Up to an 18-month shelf life without
preservatives
- Flavours inspired by the palate of India's
rich culinary landscape
"We're not just launching a drink; we're
introducing a new KULTURE," said Niraj Manek,
Founder of Sbooch. "Our kombucha is real in every sense—made with
raw fruits, vegetables, and ingredients, no artificial additives, and less than
4 grammes of natural sugar that's produced during fermentation. We're excited
to offer Indian consumers pure, unadulterated goodness with no marketing
jargon or lies, with any gray filled with clutter."
Kombucha is one of the oldest drinks in the history of mankind, dating
back up to 5000 years and originated in the eastern part of Japan. Now, Sbooch
is bringing this ancient fermented tea to modern India, with a twist that sets
it apart from anything else on the market. The brand offers a range of flavours
that take consumers on a journey across India, touching KULTURE with every sip.
Chef Niyati, the culinary mastermind and founder at Ekaa, behind Sbooch,
has crafted an array of unique flavours that capture the essence of the Indian
palate and diverse culinary traditions, from North to South and East to West.
Among them are Koshimbir from Maharashtra, Gor Keri from Gujarat, and Tulsi
Lemon from Uttar Pradesh, among others.
Sbooch has associated with Bollywood actor and fitness icon Suniel
Shetty as a partner in this gut-health revolution. At 62, Mr. Shetty's
endorsement of Sbooch speaks volumes about the brand's appeal to
health-conscious individuals across all age groups, from toddlers to
grandparents, and to coming generations.
"As a health-conscious individual, I
realized the need for a ‘Wholesome and Guilt-free drink that our Gut loves’,
‘for all age groups’, 'Made in India,' all-natural drink," in this current
beverage landscape, said Mr. Shetty.
"Sbooch is a world of real flavours and ingredients. It's refreshing to
find a homegrown brand that offers a delicious, all-natural beverage
option."
While kombucha is known for its potential gut-friendly and
immunity-boosting properties, Sbooch isn't positioning itself solely as a
health brand. Instead, it's marketing itself as a clean, real, unadulterated
alternative in India's beverage landscape—one that happens to be good for you
and aids your well-being!
Sbooch has adopted a unique drop-marketing strategy through the unique
web interface of their website (sbooch.com). The dates of drop-offs will be
featured soon on their web and social media pages for all the potential and
valued customers across India to pre-book their Sbooch. There are plans for
rapid expansion through other e-commerce and retail platforms in the coming
months.
On a quest to redefine drinking, Sbooch is crafting a drink that's not
just delicious but holistic and healthy. The brand’s kombucha is a fermented
marvel formulated to nurture gut health and well-being.
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