LightO Technologies launches in Mumbai

LightO Technologies launched in Mumbai

Indian Seamless Group (ISG) announced the launch of LightO Technologies in Mumbai in the presence of Mr. Rajiv Goel, Chief Financial Officer, Indian Seamless Group, Mr. Naveen Saxena, Chief Executive Officer, LightO Technologies Pvt Ltd and Mr. Ingolf Schwarz, Sales Director, GLOBO Lighting, Austria. LightO Technologies Pvt Ltd launched more than 100 products under LED, Decorative Lighting, CFL product category. Bollywood actress and Ex Femina Miss India semifinalist Mugdha Godse, was also present to grace the event with her presence. LightO is ISG’s latest venture in the Consumer Lighting business is spread across the sub-continent and will be available in India, Sri Lanka, Bangladesh and Nepal. With the addition of this new vertical, ISG is all set to make a mark nationally through LightO Technologies Pvt Ltd.

LightO Technologies, today also announced their association with GLOBO Lighting, Austria. Under this partnership, LightO will bring in an international range of decorative lighting by early 2013, which will cater to the discerning needs to ever evolving Indian customers. LightO is focused to strengthen its footprint across India and its recent launch in Pune and Ahmedabad was a step towards that. This year, LightO plans to launch in 12 cities and aims to have presence in 30 key cities by the end of 2013. The distribution is focused on modern retail, traditional channels and online portals. With the launch of over 100 products under the category of LED, Decorative Lighting and CFL’s, these products will be available from a price range of Rs 90 up to Rs 18,000.

Speaking on the occasion, Mr. Rajiv Goel, Chief Financial Officer, Indian Seamless Group said, “Innovation backed by deep consumer insights led to the creation of LightO Technologies. The range of products is a reflection of our commitment to deliver aesthetically appealing products with cutting edge technology and contemporary design to address the ever-evolving needs of the Indian consumer. We are happy to announce our entry into Mumbai. We understand the great potential that exists in the Mumbai market and we look forward to serving the needs of a Mumbaikar.”

Mr. Naveen Saxena, Chief Executive Officer, LightO Technologies Pvt Ltd said,, “We are excited to enter the Mumbai market and launching LightO in the business capital of India. I am confident that Mumbai will replicate the success of Pune and Ahmedabad, further consolidating our position in the Western region.” He further said, “To reinforce our offering, we have tied up with leading brands like Optiled and GLOBO. This is to ensure that we meet the needs of this dynamic market which is at a very nascent stage.”

The company’s association with GLOBO Lighting, Austria will bring in more than 250 decorative lighting products. The portfolio has an exhaustive range of dynamic LED lighting products priced from 500 to 50,000 Indian rupees, delivering LightO’s brand promise “smart products at smart prices”.

“I am very excited to be associated with the LightO Technologies. This association is special for me as this brand believes in providing value to customers. A cutting edge lighting solution which is affordable is something that I am looking forward to. Their product range makes it an apt choice for the Indian consumers who are vibrant and very receptive to change”, said Mugdha Godse.

“We are proud to associate with LightO Technologies, ISG’s newest foray in the consumer lighting market. A leading innovator in decorative lighting space, GLOBO is retailed out of 50 countries and has a proven track record of introducing the best in class products to the various markets across the globe. Today’s Indian consumer is well exposed and takes up lighting as a lifestyle accessory. We expect to target these consumers who are part of the very interesting market. With LightO as our partner, we are confident that we would be able to give value to the Indian consumer”, said Mr. Ingolf Schwarz, Sales Director, GLOBO Lighting Austria.