WEB NEWS

Brands need to be smart to deploy big  data analytics Ratings may not always be perfect, but brands need to use them smartly. This is what emerged from a lively panel discussion on “Measurement Miasma, TVTs, Readerships, Clicks and Such: The Great Love/Hate Epic” at the FICCI FRAMES 2014 convention  that concluded here today. The panellists comprised Mr Sanjay Tripathy, Sr Executive VP, HDFC Life; Mr Prashant Panday, Executive Director & CEO, ENIL; Mr Partho Dasgupta, CEO, Broadcast Audience Research Council; and Ms Punitha Arumugam, Director, Agency Business, Google India. The session was anchored by Mr Paritosh Joshi, Principal, Provocateur Advocacy.  The discussions commenced  with an observation by Mr Joshi that media owners do not like measurement. Mr Panday qualified that by saying that media owners like measurement, but they like it to be credible. Data from different sources was often conflicting. In the case of radio in the city of Delhi, one

~ Author Uday Mane’s Novel  ‘The Helpline’  released by Padma Shri Paresh Rawal ~ Mumbai, 29 th  March, 2014: Leadstart Publishing & The Rotary Club of Deonar  hosted the book launch of  ‘The Helpline’ by Uday Mane  at the  Sivaswamy Auditorium , Chembur.  The novel was released by profound and versatile actor , Padma Shri Paresh Rawal  post his play ‘Dear Father’ which took place at the same venue. Post his compelling and powerful performance in the play, Paresh Rawal graced the stage once again to release Uday Mane’s gripping fiction novel, ‘The Helpline’ which he spoke very highly about. Mr. Rawal also spoke about his passion for the arts and his love for venturing into all things creative, advising the guests to consider as a way of expression. The audience was mesmerised by the actor’s persona as he commended Uday Mane for his book and his tremendous story telling ability. Author Uday Mane  spoke about his journey that started from an idea a

An Hour of Earth Hour at The Suryaa New Delhi, March 27, 2014  - On 28 th  March, The Suryaa will join millions around the world by observing Earth hour 2014 for a brighter future of the planet between 8:30 PM and 9:30 PM. The Suryaa will turn off their lights in guest rooms and public areas and will have burning candles in restaurants and lobby area to join in the celebration and contemplation of our earth.  During this time, there would be minimal use of regular appliances including room lights, air conditioning and other electronic devices.  The hotel staff will also be a part of this event by doing the same in their accommodation. The Suryaa will commence the Earth Hour with a lantern making session at the lobby for all guests and staff members. The hotel will also organize a walkathon around the New Friends Colony Community Centre with lit lamps where the guests will be encouraged to participate. "As an environmentally conscious and socially responsibl

CELEBRATING WOMEN OF WORTH Winners of the L’Oréal Paris Femina Women Awards 2014 Announced ·            15 women felicitated for their exemplary work in various fields ·            L'Oréal Paris ambassadors Katrina Kaif, Aishwarya Rai, Sonam A. Kapoor give away awards to winners   Mumbai, 27 th   March 2014: L'Oréal Paris, the world’s No. 1 beauty brand and Femina, India’s largest women’s magazine once again came together to celebrate India’s women achievers at the   third edition   of the L'Oréal Paris Femina Women Awards 2014 at The Leela, Mumbai. The awards celebrated   'Women of Worth' in India, honoring women who work selflessly for their communities across   14 categories   including Social Impact, Community Causes, Science & Innovation and Education amongst others.   Honoring women with extraordinary accomplishments and exceptional comm itment to their careers and communities, the  L’Oréal Paris Femina Women Awards brought to the for

Mortein NaturGard  launches  a nationwide  awareness drive to combat Dengue Joins hands with NDMC, AIIMS, IMA,  Rotary Blood bank, Thyrocare and  SAHAYOG  to launch  “U & Me Against Dengue” With an aim to raise awareness and control the rising number of Dengue cases across the country, Mortein   NaturGard had joined hands with NDMC, AIIMS, IMA, Rotary Blood Bank and SAHAYOG to announce a nation-wide campaign –  “U & Me Against Dengue”. The 2 month long campaign,  which panning  across 6 cities , was launched by  Mr. Chander Mohan Sethi ( Senior Vice President South East Asia, RB)   along with honourable partners  Mr. Azad Singh  (Mayor, North Delhi Municipal Corporation) ,  Dr. Chandrakant S Pandav  (Professor & Head, Centre for Community Medicine  - All India Institute of Medical Sciences)   and  Maj. Gen. Vickas Kapur  (CEO, Rotary Blood Bank) . “U & Me Against Dengue”  is the biggest and the first initiative by Mortein N