Ambuja Cement spearheads innovative ‘Go Cashless’ campaign Leads the way in encouraging ‘cashless transactions’ in cement industry
A series of initiatives reaches out to thousands of retailers, contractors and customers by Suman Gupta Mumbai, 29th Dec 2016: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors and masons - to adapt to cashless business transactions. The ‘Go Cashless’ campaign -- aimed at helping its business partners conduct cashless transactions with ease -- went live on 7th December to create awareness on various available cashless options -- from swipe machines to bank services. Ambuja Cement has also tied up with ICICI Bank to launch an exclusive helpline to assist stakeholders open current accounts for regular business transactions. With this campaign, Ambuja Cement has notched another first to its credit. It has become the first cement company to initiate drive on cashless transactions. Post demonitisation, the construction community especially in the rural