Luxury Real Estate Conglomerate, ACE GROUP Signs Gauri Khan as Brand Ambassador

Celebrates launch of partnership with exclusive event in London, 

Unveiling commemorative book on design by Gauri Khan

by Suman Gupta

December 2016, London: Leading real estate luxury conglomerate, ACE Group, has signed celebrity interior designer, Gauri Khan, as their Brand Ambassador, to design signature interiors for their premium residential projects. To celebrate this collaboration, a commemorative book on modern living and design with a beautiful visual and verbal narrative by Gauri Khan, was launched in Mayfair, London amid the fitting grandiose of the exclusive Four Seasons Hotel. The book, Design & Contemporary Living, has been conceptualised by Tanaaz Bhatia, CEO of Bottomline Media, well known for her expertise in luxury brand consulting.

The soiree was hosted by Fashion Parade Founder, Sadia Siddiqui, and witnessed a camaraderie of guests such as film director Gurinder Chadha; Professor Reina Lewis, London College of Fashion; Gaurav Bhatia; Sanjay Kapoor; Seema Melvani; Dinesh Bhatessa; Shailja Sharma, Pratham UK; Poonam Naik, wife of Acting Indian High Commissioner; RJ Anushka Arora; and model Rahi Chadda among other personalities from the worlds of business, fashion and the arts.

ACE Group’s luxury portfolio is focused on creating ecosystems that sit on the pinnacle of home heaven. The relationship will see the celebrity interior designer oversee interiors for signature homes for the group’s many luxury projects. The association aims to present a final product that definitively spells elegant opulence.

Ajay Chaudhary, CMD, ACE Group, shared, “Luxury is a state of the mind which is larger than life, and we are privileged and excited to associate with Gauri Khan on our premium residential projects. Her coming on board to design luxury apartments for ACE fits perfectly with our core values of creativity and quality. Gauri has proven herself to be an artiste who constantly raises the bar in the field of interiors; her style philosophy and eye for perfection make her the innovator she is.”

Speaking about her book, Gauri Khan said, “Design, is the driving force in my life, it opens my mind to innovative ideation and impels me to break my own barriers of thought and possibility. This book is a collation of the various aspects of my craft, from projects I have associated with, to my stores and the homes I constantly aspire to bring to life.” Addressing the collaboration with ACE Group she further added, “To weave sophistication into their interiors, I have opted for rich materials and textures, statement accents and strategic lighting. ACE is in the business of marketing luxurious properties, so it was important for me to create the essence of subtle opulence.”

The book includes a glimpse into Gauri Khan’s upcoming and past projects, her design inspirations from travels to iconic cities to her work with designers par excellence, such as Regis Mathieu and Jean Francois Lesage. It also articulates the journey of her design studio Gauri Khan Designs, a cornucopia of home and living treasures and signature looks. Rare family pictures featuring Shah Rukh Khan and her children, Aryan, Suhana, and AbRam, add an unforgettable personal touch to the book.