Rado introduces chocolate brown collection in India

Brand ambassador Hrithik Roshan unveils tasty new timepieces

by Suman Gupta

Mumbai– May 28, 2016 Rado, the Swiss watch brand known for its innovative use of design and materials, officially introduced its chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai today. Marking the second anniversary of the boutique, the new line of watches was launched by Rado brand ambassador and beloved Bollywood star Hrithik Roshan.

Rado is proud to add a new colour to its growing spectrum of high-tech ceramic: chocolate brown. The new colour mirrors subtle changes in light from a light, sweet brown to a range of dark, rich chocolate hues. Chocolate brown is remarkably easy to wear, complementing warm, earthy colours in a wide range of styles from evening attire to casual sportswear.

Commenting on the launch, brand ambassador Hrithik Roshan stated, “Rado is known for watches par excellence and yet again they have surprised me with this delicious chocolate brown high-tech ceramic collection. In the international fashion space, brown is becoming the new black and is one of the year’s trend colours. I am really excited to launch these stunning watches, which have become my favourite chocolate indulgence these days.”

Well known to connoisseurs of Swiss artistry and craftsmanship, brown is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. The new colour offers all the benefits of high-tech ceramic including scratch resistance, lightness and the ability to adapt to the wearer’s skin.

Six unique ceramic timepieces in this colour were introduced at the event. 

Rado HyperChrome Automatic Diamonds – Limited Edition: This dazzling piece in rich brown high-tech ceramic and rose gold coloured detail is studded with a total of 56 Top Wesselton diamonds, transforming this exceptional timekeeper into a sensuous, glamorous and exclusive delight.

Rado HyperChrome Automatic Chronograph Tachymeter: As Hrithik Roshan’s new watch of choice, this timepieces features a matt brown high-tech ceramic case with a polished rich brown bezel engraved with a tachometric scale and filled with white Super-Luminova. The rose gold coloured stainless steel inserts further add to the beauty of the watch.

Rado HyperChrome Automatic :This simple brown beauty features a polished, rich brown monobloc ceramic case and classic three-hand style.

About Rado: Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

The Rado boutique in Mumbai is located at 317, Rinku Cooperative Housing Society, Linking Road, Khar West, Mumbai. It is open 7 days a week from 10:30 a.m. to 8:30 p.m.