Vodafone Launches 'U' a First of its kind Lifestyle Proposition for Youth Fun is always on with Vodafone 'U' #FunWithU
Vodafone ‘U’ – The Mobile Destination of Choice
for 200 million Indian Youth
Popular
Youth Icons –Kanan Gill, Raftaar & TVF collaborate to
create unique content for Vodafone ‘U’
by Suman Gupta
To
celebrate the spirit of youth and to cater holistically to its big need for
being always connected, Vodafone India today announced a unique proposition
‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed
especially for Young Indians. Targeted
at the socially active, rapidly growing and increasingly demanding Indian
youth, Vodafone ‘U’ is a dynamic proposition, perfectly poised to be
the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide
array benefits, delivered digitally and accessible via the mobile to stay
always connected with friends, fun and the internet.
Launching Vodafone
‘U’, Sandeep Kataria, Director – Commercial, Vodafone India, said, “India’s
200 million strong youth are optimistic, vocal, trendsetting and very social
media savvy. Brought-up in an ever connecting world courtesy the mobile
revolution, today’s youth is extremely comfortable with technology. The mobile
phone plays a central role in their life, both as a command center as well as a
companion. Vodafone ‘U’, is thus designed to facilitate better, this
unique relationship between the youth and their mobile in a seamless and
enriching way.” Speaking
about Vodafone ‘U’, Arvind Nevatia, National Head - Consumer Marketing,
Vodafone India said, “We have combined the best of Vodafone’s global
experience with deep understanding of India to resonate #FunwithU. On
offer is a bundle of benefits that will keep the young patrons of Vodafone
‘U’ always connected with friends and fun via the world of internet,
voice, music plus exciting digital offers and experiences. Fun is always
on for the young as their world of interest, residing in their
pocket, will be active, 24X7.”
Collaborative content by
three leading youth icons –Kanan Gill, Raftaar and TVF, the first time ever,
sets the ball rolling for a high impact, clutter-breaking brand and marketing
campaign to experience Vodafone ‘U’. Exclusive and unique digital assets have
also been deeply integrated with the MyVodafone App to make the user experience
richer. Launch products under Vodafone ‘U’ start with prepaid plans -
an all-in-one offer with everthing that the youth need. Five benefits -
Internet (Data quotas), Calls (Special Buddy Call rates), Music
(Access to the Vodafone Music Library to download songs), Experiences and Lot’s
more (Exclusive app experience with deals and more).
PRODUCT INFORMATION
|
VODAFONE U - Pack A
|
VODAFONE U - Pack B
|
||||
|
First Time Pack (for
first time users of Vodafone)
|
Recharge Pack (for
existing Users)
|
||||
|
Large
|
Small
|
Large
|
Small
|
||
|
Price (Rs)
|
287-339
|
87-93
|
Price (Rs)
|
287-335
|
177-198
|
|
Data -3G/4G (MB)
|
800
|
100
|
Data -3G/4G (MB)
|
800
|
300
|
|
Night Data -3G/4G (MB)
|
200
|
75
|
Night Data -3G/4G (MB)
|
200
|
150
|
|
Talk Time (Rs)
|
15
|
10
|
Talk Time (Rs)
|
15
|
15
|
|
Validity (days)
|
28
|
14
|
Validity (days)
|
28
|
14
|
|
Special Benefits on both packs
|
Special Benefits on both packs
|
||||
|
3 Buddy Lifelines
|
@ 20p/min
|
3 Buddy Lifelines
|
@ 20p/min
|
||
|
Data Loan -3G/4G
|
60MB
|
Data Loan -3G/4G
|
60MB
|
||
|
Vodafone Music
|
2 months Free subscription* from
MyVodafone App
|
Vodafone Music
|
2 months Free subscription* from
MyVodafone App
|
||
*data charges
apply
About
Vodafone India:
Vodafone India is a 100%
fully owned subsidiary of the Vodafone Group Plc. with operations across the
country serving over 194 million customers (over 100 million in rural areas).
Commencing operations in 2007, Vodafone is today India’s largest foreign direct
investor, with a robust, award winning business and committed for the long
term. Vodafone Business Services serves the needs of enterprises and government
by providing total telecommunications (Voice and Data) solutions across
mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and
innovative money transfer service from Vodafone that fosters financial
inclusion.
Committed to optimizing
the near ubiquitous reach of mobile telephony to address national developmental
priorities, the Vodafone Foundation partners is actively engaged in community
development initiatives especially in the domains of m-Women, m-Agriculture,
m-Education and Disaster Relief. Building on its global experience and
expertise, an outreach across India and offering a comprehensive portfolio of
technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the
vision of Digital India
Globally, Vodafone is
one of the world’s largest telecommunications companies and provides a range of
services including voice, messaging, data and fixed communications. Vodafone
has mobile operations in 26 countries, partners with mobile networks in 57
more, and has fixed broadband operations in 17 markets. As of 31st December
2015, Vodafone had 461 million mobile customers and 13 million fixed broadband
customers. For more information, please visit: www.vodafone.com.
Comments
Post a Comment