LeEco Leads India Into Ecosystem TV Era With the Launch of its Super TVs

 The company launches the world’s first EcoTV-Super3 Max65, along with Super3 X65 and Super3 X55

by Suman Gupta

Mumbai :Global internet and technology conglomerate LeEco has ushered in a new era of content integrated Ecosystem TVs in India by launching its stunning Super3 series Ecosystem TV –Super3 X55, Super3 X65 and Super3 Max65 that supports 3D display.With this launch, LeEco is all set to redefine TV viewing experience for Indian users by bringing its superlative technologies at indisputably disruptive prices.

Following the US$ 2 billion acquisition of leading American TV maker VIZIO on July 26th, LeEco is now making another significant move to expand its globally successful TV business. The release of the Super3Series marks the global technology giant’s dedication to further adopt the ecosystem model in India and provide Indian users with the best-in-class experience of internet ecosystem TV.

"Today we’ve achieved a key milestone in our India journey. We are delighted to unveil our Super3 Series and believe that they will carve a nichein India, giving their unmatched specs and pricing. Our newly launched SuperTVsis a testimony to our commitment of bringing top-of-the-line devices and services to our users in India," said TinMok, Vice President of Le Holdings and CEO of LeEco Asia Pacific.

LeEco, which entered the Indian smartphone market earlier this year, is riding high after the massive success of its Superphones.It also recently launched its own e-commerce marketplace LeMall which has received encouraging responses from consumers. With the launch of SuperTVs, LeEco has brought together key elements of its ecosystem model in India, including devices, content, applications and platform.

Experience Big with Super3 Series

LeEco's Super TVs are packed with numerous features that will bring big changes for consumers in India. "Having been designed with future user scenarios of video, app, and game in mind, our Super TVs are future-proof, and are truly leaders among the majority of similarly configured products," said Atul Jain, COO of Smart Electronics Business at LeEco India.

"With this launch, our portfolio now boasts of a range of screen sizes, optimised for bigger and futuristic experiences, driven by our content ecosystem. This is in line with our vision of ecosystem technology era, which is all about empowering Indian users with offerings that integrate exclusive content with state of the art technologies at disruptive pricing," he added.

LeEco’s exemplary 3D Model – Super3 Max65 – is the unmatched flagshipand will certainly add a new dimension to 3D experience on TVs. Its polarized 3D feature will eliminate the major discomforts such as blurring and dizziness, which users usually face while watching 3D content. The 3D glasses that LeEco’s Super3 Max65 comes with, are of superior quality, eliminating the viewer discomfort and enhancing the overall user experience of 3D consumption.

 Key highlights of the Super3 Series

Elegant on the outside, power-packed inside:

          A strong all-metal body that exudes elegance and sophistication

          Quad-core Cortex A17 CPU, a quad-core Graphics Processor and a top-of-the line 60 fps 4K video decoder, enablingsmoother playback, faster decoding&accurate computation

          3GB of RAM and 16GB of internal storageguaranteesmooth streaming and image clarity while multitasking

Best-in-class display quality

          4K Ultra HD display with 8.29 million pixels ensuring a crystal-clear viewing experience

          In-Plane Switching, 178degreewide viewing angle which will not let you miss a thing

          Wide colour gamut of up to 85% NTSC, resulting in more vivid image

          MACE PRO4 picture processor, making noise reduction a cinch

An audio experience like never before

          Dolby Audio and DTS premium sound ensure an ultimate music and entertainment experience

          High-fidelity sound qualityenables users to enjoy a cinema-like audio experience from the comfort of their living rooms

Future-proof

          Multi-purpose ports that are compatible with extensive external multimedia devices, meeting the needs of different family members

          High-speed USB 3.0 port which is 10 times faster than USB 2.0, ensuring fast copying of videos, quick display of pictures and the support of a widevariety of audio, image and video formats

At the centre of these Super TVs is LeEco’ eUI5.5 user interface, which is at the heart of LeEco’s product development philosophy.The Ecosystem UI brings with it the option of customization that shows different apps depending on the frequency of use. The TVs are equipped with LeEco's self-developed and renowned content-viewing apps such as Levidi, LIVE, LeView along with other tailor-made apps like Panosearch.

Making the user experience all the more comprehensible is LeEco's Super Remote Control 3.0 which is the handiest and smartest remote in the market. The four-direction navigation buttons help users easily access different applications and functions. Users can also use it as an air mouse or gamepad to control multiple devices connected to the SuperTV. Furthermore, users can also grab their LeEco Super phones and point to the SuperTVs to surf to whichever channel they want.

Perfectly complementing the SuperTVs is the Yoga Stand that comes free of cost with them. The unique curvaceous stand contrasts well with the straight-line design of the TV set. It is distinctive, high-quality, and aesthetically pleasing, allowing the TV to be placed both firmly and beautifully.

LeEcoSupertainment membership extends to bigger screens

LeEcoSuperTVs will change the way users consume content on televisions. All three SuperTVswill giveaccess to one of the largest content libraries in India. Users can enjoy at least 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts. With SuperTVs, users will also get access to acloud storage space of 5TB with strict privacy protection so users can store pictures capturing memorable moments on the cloud and share them conveniently with family and friends.

Better-than-industry-standard warranty and after-sales services

After-sales service of TVs is another pain-point for users as most products generally have a rather short warranty period. Once the TV hits its warranty, repairing becomes a frequent and difficult task. While one year is the industry standard for a new television warranty,LeEco doubles the industry standard by providing Super3 Series a 2-year product warranty. LeEcounderstands that the most easily damaged and expensive TV component is the panel. Therefore, the LeEcoSuper3 Series' standard panel warranty will cover users for a full 4 years, while the industry standard for panel warranty is just1-2 years.

LeEco’s large after-sales service network in India with over 333 outlets at convenient locationsis another advantage for users. Additionally, users will have access to a 24x7 call centre, offering services in nine languages.

Disruptive pricing and availability

The SuperTVs will surely disrupt the Indian TV market given its pricing. Super3 X55 - 139.7 cm (55)will be available forRs59,790, LeEco Super3 X65 - 163.9 cm (65)is priced atRs 99,790 and Super3 Max65– 163.9 cm (65) will come at a price of Rs 149,790. All three SuperTVs come with 2 years of VIP membership worth Rs 9,800.  Super TVs will be available to users through LeMall and Flipkart. Pre-sales on both platforms will be held from 10thto 12th. Offers on the two platforms include Rs5000 cash back with HDFC bank card, EMI option and more exciting ones.

Commenting on the launch Sandeep Karwa, Head - TVs & Large Appliances, Flipkart, said," Our journey with LeEco has been remarkable. It traces back a blockbuster beginning for LeEco’s debut in India on Flipkart. We are confident that the new TV series from the stable of LeEcowill be a big hit too.” He added, "It is our constant endeavour to identify quality products that can be made available at affordable prices. Known for superior technology and designs, LeEco’s smart range of Televisions will disrupt the TV market in India through Flipkart."

About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by JiaYueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.