The Diabetic Food Trail® - Season 2 Set to launch on the eve of World Diabetes Day In a much bigger avatar!

‘Diabetic Friendly’ cuisine served in over 200 restaurants in 5 cities 

from 12th  Nov to 30th  2016 onwards 

by Suman Gupta

Mumbai, October 2016: After receiving tremendous response and enormous success from its first edition, The Diabetic Food Trail® is all set, once again, to offer Diabetics, Pre-Diabetics and Health conscious individuals, a wonderful culinary experience at over 200 restaurants across Mumbai, Delhi, Chennai, Bangalore & Pune. The Diabetic Food Trail is presented by Britannia Nutrichoice Essentials in association with Biocon, the largest Indian Insulins Company. Britannia and Biocon have once again partnered with DFT, this year along with Fitternity.com, Health & Nutrition and Burrp! By extending their support, Britannia Nutrichoice Essentials and Biocon underline their belief, in this ground-breaking health initiative with a profound social objective of triggering the food industry on the needs of healthy diabetic friendly cuisine.

This unique culinary experience will introduce patrons suffering from diabetes to eating in an all new healthy and diabetic friendly fashion. This year’s Diabetic Food Trail starts on 12th November 2016.  Celebrated chefs from acclaimed restaurants across the country will get a chance to showcase their culinary talents to an all new set of target audience that did not have many options for healthy and diabetic food in the city. 

As Seema Pinto – Director, Semora Entertainment Works and the brain behind this initiative says, “The focus of the second edition is on Diet and Fitness in effective Diabetes management. For a person with diabetes, eating nutritious and well-balanced meals with a regular fitness routine is vital in managing diabetes. This applies to pre-diabetics and the health conscious too”

Keeping in mind, the hectic lifestyle of today’s youth and adults, it has become extremely difficult to maintain one’s health. Upon seeing this, we will be introducing two main attractions to this edition's Diabetic Food Trail - 1) Diabetic Masterclasses 2) Diabetic Fitness Bootcamps. 

The Briannia NutriChoice Essentials Diabetic Masterclasses will help individuals understand the ingredients, nutritional values, read packaging labels, learn exciting recipes which will help elevate the eating habits of diabetics without compromising on taste. These masterclasses will be held by renowned nutritionists and chefs across the 5 cities. 

Ali Harris Shere, Vice President - Marketing, Britannia Industries Ltd. - "India is known as the Diabetes Capital of the world and ranks 2nd in the world after China with 69 million people living with diabetes. NutriChoice Diabetic Friendly Essentials can play a vital role in dietary management for Diabetics, by catering to the in- between meal  needs of the diabetic population. The products have a low Glycemic Index which has been clinically proven  and can help manage blood sugar levels  and is thereby a great in- between meals snack for Diabetics. We are happy to associate with the 2nd Season of the 'Diabetic Food Trail' which is an excellent initiative to help diabetics be better equipped in managing the condition through changes in lifestyle and diet."

With special focus on getting fit, the Fitternity Diabetic Fitness Bootcamps tailored for diabetics will be conducted by fitternity.com 

Neha Motwani, Founder - Fitternity.com, is very happy about partnering with the Diabetic Food Trail, this year. She says, “DFT is a great platform that enables users to experience healthy eating and manage diabetes in a fun and sustainable manner. It resonates with Fitternity's philosophy of holistic fitness and helping users start & sustain their wellbeing journey through both aspects of 'working out' and 'eating right'. We are excited to partner with the Semora team to introduce a never-experienced-before initiative that combines fun, food, fitness into one trail!”

The Diabetic Food Trail will continue to showcase special diabetic friendly menus across participating restaurants. The menus are engineered to be under a specific calorific meter with the help of chefs and acclaimed nutritionists from the country. Some of the restaurant favourites will also make it to these menus and these dishes will be reengineered to suit the requirements of diabetics. 

“Biocon has been making a difference to the life of millions of diabetics for over a decade. As a compassionate, caring and responsible company, our efforts are aimed at sensitizing people through a holistic diabetes management and life style modification program. Our association with the Diabetic Food Trail initiative resonates our efforts toward highlighting the importance of a balanced diet in managing diabetes effectively. Our endeavour is to empower many more ‘people with diabetes’ the ability to ‘win with diabetes’ through lifestyle modification, healthy diet and regular exercise.”  Partha Roy Chowdhury, Head Metabolics, Biocon

For those who miss their sugar dose, the Diabetic Food Trail will also introduce a special Healthy Dessert Trail which will allow diabetic patrons to sinfully indulge in a guilt free manner in their favourite dessert. The dessert found on this trail will use no processed sugars. 

Some of the participating restaurants include Sassy Spoon, Ritz Carlton-Bangalore, Farzi Cafe, Zaffran, Copper Chimney, Lemon Leaf, Boveda, Tawak, Hyatt Place & Hyatt Regency-Gurgaon, Fern Hotels, Taj Vivanta Pune, Malaka Spice, GRT Grand, Park Hyatt-Chennai, Radisson Blu in Chennai, Renaissance-Powai, Lavaash by Saby, Little Italy, Samlly’s Restocafe in Bangalore, Woodside Inn, Mirchi & Mime, La Bodega, Smoke House Deli, Faasos, to name a few.  Last year, Restaurant Chefs produced over 2000 innovative diabetic friendly dishes and this year, the figure will be doubled.

The Diabetic Food Trail® has been founded by Seema Pinto and Manoj Pinto and is presented by Semora Entertainment Works. Seema Pinto, who is a diabetic, is very passionate about the Diabetic Food Trail, and hopes that in the years to come, the Diabetic Food Trail is not restricted to just 3 weeks in a year. Her vision is to see that all the restaurants will serve a healthy and diabetic friendly menu as part of the regular menu, thereby giving people a choice to eat healthy, throughout the year. She says. “With the current lifestyle being what it is, it isn’t uncommon for people to get diabetes at an early age. Most people are not aware that they are pre-diabetic and can postpone the onset of diabetes with a well-managed diet and fitness programme. This is a humble initiative on our part to make people aware and take action”

Come, Indulge, Eat Healthy, Be Fit at the Diabetic Food Trail in your City! 

About Britannia 

Britannia Industries is one of India’s leading food companies with a 100-year legacy and annual revenues in excess of Rs. 8500 Cr. Britannia is among the most trusted food brands, and manufactures India’s favourite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India.  Britannia is a brand which many generations of Indians have grown up with. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 4 million retail outlets and reach over 50% of Indian homes.  

The company’s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach close to 700, 000 outlets and over 3 million outlets through indirect distribution.

Britannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume and Rs.385 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 mn loaves daily across more than 73 cities and towns of India.

Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body.

The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified product. The Foundation works through Public Private Partnerships with both Governments and NGOs.

Brand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group and Havas Media Group to name a few.

Britannia believes that ‘Taste & Trust’ are its sobriquet and will constantly endeavor to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!

About Biocon: Winning with Diabetes

Biocon Limited, publicly listed in 2004, is India’s largest and fully-integrated, innovation-led biopharmaceutical company, committed to reduce therapy costs of chronic diseases like diabetes, cancer and autoimmune conditions. 'Winning with Diabetes' a patient support initiative of Biocon aims at creating awareness on diabetes management. It partners with the medical fraternity, people with diabetes and care givers and offers training on lifestyle modification, self-help methods including monitoring of blood glucose, exercise and dietary routines etc. Through this program Biocon engages with ‘people with diabetes’ and helps them lead a healthier and happier life.  For more information: visit: www.biocon.com

About Semora Entertainment Works 

Semora Entertainment Works is a Marketing & Business Solutions Company, in the business for over a decade. Semora facilitates the effective blend of Media Planning, PR, BTL activations, Events, Promotions and any form of Brand Communication to promote and sell a product or service, whilst building a brand's equity in the relevant market. Semora’s key strength is conceptualizing strategic and effective ideas in addition to ensuring their successful implementation. ‘Semora’ has rapidly grown to become a respected Event Management Company with a diverse portfolio of successfully managed events, for leading entities within the country and across the globe. Ms. Seema Pinto and Mr. Manoj Pinto are the Founder/Directors. For more information: visit: www.semora.in