Jonty Rhodes rides with ISUZU in India
India
by Najuka G
August, 2018,: Manufacturer of
the lifestyle and adventure Pick-up, ISUZU D-MAX V-Cross, Isuzu
Motors India has signed on former South African cricketing legend and
an adventure enthusiast, Jonty Rhodes to promote the brand
and V-Cross in India. The announcement comes at a point when ISUZU is
establishing itself rapidly as an important player in the Indian Pick-up and
Utility Vehicle market. The association brings together a distinct combination
of ISUZU’s thrust on ‘Never Stop’ philosophy and Jonty’s
strategy & excellence of being ‘game-changer’ in the world
of Cricket. ISUZU launched its latest commercial, featuring Jonty Rhodes,
underscoring the message ‘Be the Game Changer’ at a press
conference held in Mumbai, today. Jonty drove the V-Cross to mark his
association with ISUZU in India in the presence of senior management
executives, business partners and media.
The association with
Jonty Rhodes is an embodiment of what ISUZU has been doing over the last 50+
years, making world-class Pick-ups for both personal and commercial segments
across geographies. ISUZU Pick-ups are meticulously designed and crafted
perfectly to meet the needs of global customers. It continues to prove its
versatility and unmatched prowess across many developed markets and has been a
frontrunner and catalyst in bringing the change in those markets.
ISUZU has always celebrated
sports and adventure over the years by proving its mettle in some of the most
demanding rallies in the world. It continues to leverage its Rally DNA in
rallies like Dakar, Silk Way Rally & British Cross Country Championship
(BCCC) to name a few, where ISUZU has carved a niche for its reliability and
performance.
Jonty Rhodes, known
for this impressive and outstanding cricketing career, brings in a lot of value
to the brand ISUZU and stands for everything that clearly defines its core
attributes of reliability, performance, excellence on one hand
and innovative, consistent and aspirational on the other.
Jonty has built an identity in the game of Cricket and continues to inspire
many with his unstoppable pursuit for adventure, travel and sports. He strongly
reflects a modern Indian who is largely aspirational and willing to explore a
new dimension in life.
Isuzu D-MAX V-Cross
is a one of a kind vehicle that has played an important role in effecting this
change in the country. It is a perfect vehicle for the aspiring young Indians
who seek a new lifestyle and complements the dynamism and attitude in them.
V-Cross has brought in a paradigm shift in the automobile market and has
empowered the aspiring Indian to ‘be the game changer’.
“Jonty perfectly
represents the brand’s values and his association encapsulates what we intend
to do in this country”, says, Mr. Ken Takashima, Deputy Managing
Director, Isuzu Motors India. “Jonty Rhodes, an internationally known
sportsman, brings with him unique qualities that differentiated him as a
‘game-changer’ in the international cricket. He continues to be an active
adventurer, surfer and a traveller, endorsing many aspirational traits of the
growing Indian population. The V-Cross, lifestyle & adventure Pick-up, has
been a catalyst in bringing about a new lease of life to the people and
adventure enthusiasts in India. The Indian Pick-up market is growing
significantly and we have been witnessing a strong inclination towards the
V-Cross. We are happy to have carved a niche in the Indian utility vehicle
market. We are thrilled and excited to associate with Jonty and I am sure this
will make the brand & the V-Cross even more exciting and aspirational in
the days to come.”
Commenting on the
association, Jonty Rhodes said “I am pleased to be
associated with a legendary brand that makes reliable, durable and
performance-oriented vehicles. Coming from country where Pick-ups are commonly
used as a personal vehicle for daily commute and weekend getaways, I am equally
excited to endorse such a versatile vehicle like the V-Cross in India from a
world-renowned manufacturer of automobiles. India is a phenomenal country and I
have had the opportunity to be closely associated with this country, doing new
things and meeting new people. I am truly excited to be associated with ISUZU
in India and I look forward to an amazing journey with the brand.”
Isuzu Motors India
has been selling the world-renowned ISUZU D-MAX Pick-ups and mu-X SUV in India.
The ISUZU D-MAX is tough, refined, encompassing aggressive styling and levels
of safety - plus ISUZU’s legendary durability and fuel efficiency. The
V-Cross continues to be the preferred lifestyle and adventure vehicle in the
country, while the ISUZU mu-X makes for a versatile family SUV. The company
also sells the commercial range of ISUZU D-MAX Pick-ups for the growing
businessmen.
Isuzu Motors India
recently rolled-out the 10,000th vehicle from its manufacturing
plant in SriCity, Andhra Pradesh, since its start of production in April 2016.
The company had already crossed a cumulative sales of 10,000 units in March
2018, which includes the vehicles that were sold before SoP at SriCity.
ISUZU D-MAX V-Cross:The ISUZU D-MAX
V-Cross is India’s First Adventure Utility Vehicle, and caters to those SUV
buyers who seek adventure and want to stand out among their peers. The V-Cross
comes with a highly capable 4WD, modern SUV features and a large deck.
Available in High and Standard grade variants, the new V-Cross comes with
additional features such as – Electronic Stability Control (ESC) with Traction
Control System (TCS), Auto Cruise Control, Daytime running lamps (DRL), LED
Tail lights, Rear view camera, 2-Din touchscreen entertainment system and
Side-step.
ISUZU mu-X:The ISUZU mu-X is a
premium, 7-seater, full size SUV, designed to offer the best of both worlds –
All Muscle, and All Heart. It is a perfect combination for those buyers who
seek not only style, power and a dominating road presence but also want to have
the best-in-class space and comfort for their family. The ISUZU mu-X now comes
with ‘5ECURE’ offer that provides ‘5 years warranty and 5 years free periodic
maintenance or 150,000 km (whichever is earlier).
Isuzu Motors India
Pvt. Ltd. : Isuzu Motors Limited,
Headquartered in Tokyo, Japan is a global manufacturer of light, medium and
heavy commercial vehicles, utility vehicles and diesel engines. With operations
in 25 countries, selling in more than 100 countries worldwide, the company is a
leader in Pick-ups and utility vehicles in many markets. The company
manufactures and sells over 6 lakh units annually, across the world.
Isuzu Motors India
Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was
established in August 2012. Headquartered in Chennai, the company sells the
popular ISUZU D-MAX V-Cross – India’s First Adventure Utility Vehicle and the
ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants
of ISUZU D-MAX Pick-ups for the commercial segment. ISUZU vehicles are known
for their reliability and performance around the world. Renowned the
world-over, ISUZU vehicles are gaining huge significance in the Indian market
as well, thanks to the ‘value proposition’ it offers the customers.
Isuzu Motors India
manufactures these products at its new manufacturing plant in Sri City, spread
over an area of 107 acres in the state of Andhra Pradesh. The company began its
manufacturing operations in April 2016, with strong focus on quality and
commitment to Indian market. Isuzu Motors India began its vehicle production
with high levels of localisation at Start of Production (SoP) and aims to
increase it in future.
The company has
dedicated dealer outlets, strategically located in 35 locations across the
country. For more information on the company, and its products/services, please
visit - www.isuzu.in
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