License India to Showcase India Licensing Expo’s Second Edition ~500+ Global Licensing Brands Participating

Aims to invite an investment of INR 2000 Crore through about 200 Cr Deals

by Najuka G

Mumbai, August, 2018:License India, an exclusive brand licensing vertical of Franchise India Group invites licensing and retail fraternity to India Licensing Expo (ILE), India's first and most influential brand licensing show on August 23-24 2018 at Bombay Convention & Exhibition Centre (BCEC) Mumbai,Participation from 500+ global and domestic companies is expected. The expo is supported by LIMA.

Renowned brands such as Viacom18, Femina Flaunt, Miss Diva, Miss India, Film Fare, Green Gold Animation, Adlabs Entertainment, JCB, We love Characters, Celebrities Entertainment, Angry Birds, ChuChu TV, Dream Theatre, Bandai Namco, Cartoon Network, WWE, Toki Doki, Purple Turtle, Kuber, Toon Mart, Ack Media, DQ Entertainment, Bradford License India, Animantz, Axis, Adarsh Publications, Rovio, Reliance Animations, WWE, Celebrities Entertainment GmbH, JCB, Spykar, Madame, Welspun, Adlabs, Spaces  among others are likely to be a part of the expo.

The event will include a conference program lead by global thought leaders, including Maura Regan, President, LIMA, Dan Frugtniet, VP, Licensing Business Development, Nickelodeon Viacom Consumer Products, Simo Hämäläinen, SVP – Brand Licensing, Rovio, Ulf Vespermann, Managing Director, Celebrities Entertainment, SandeepDahiya, Director and Business Head – Brand Extension, Bennett, Coleman & Co Ltd., Sanjeet Mehta, Executive Director & Head - Consumer Products, Disney India, Jiggy George, Head of LIMA India, Founder - Dream Theatre Group, Founder & Managing Director – Mojostar, Dhimant Bakshi, Jt. CEO, Adlabs Imagica, Smita Maroo, Senior Vice President – Licensing & Merchandising, Shemaroo Entertainment, , SwetaAgnihotri, CEO - Content Syndication, Reliance Big Entertainmentand many more will share their insights on licensing industry.

Gaurav Marya, Chairman, License India said, “We have been successful in establishing India Licensing Expo as a dedicated hub for licensing professionals. Pegged at $1476 million, the licensing industry in India is definitely on an upward trajectory and through ILE 2018, we intend to bring global understanding to the Indian landscape and further propagate this business model. After the successful first edition of Licensing Expo last year, we are ecstatic to inaugurate our second edition of the event. The licensing industry is growing by 40% YoY and with second edition; we hope to close deals worth INR 2000 Cr. India Licensing Expo is a dedicated hub for industry business across diverse verticals like cinema, music, apparel, character, and sports licensing all under one roof.”

The expo will culminate with an awards night across categories. Supported by License India, the forum gathers the perspective of the emerging Indian Licensing Industry for networking to explore prospects to grow greater and quicker in the given peripheries. About 500+ global brands have confirmed their entry in the consumer space either through licensing or franchise model.

He further added, “This platform will also bring together voluminous brand opportunities, elaborate knowledge forums, exclusive licensing appreciations, fun character parade and many more. In the scenario, where India is a brand-hungry market, we see a natural inclination towards licensing as an effective retail strategy. Brand licensing has been well accepted as a retail strategy in India, and through ILE 2018, we bring the universal perception to Indian landscape. The owners of intellectual properties (IPs) comprising the major character, entertainment, celebrity and corporate brands are keen to enter the Indian market. Everyone wants to tap the 1.3 billion customer-base that the country has, especially when the consciousness of brands among consumers in 900+ cities are very high.”

Maura Regan, President, LIMA said, “LIMA is committed to the continued growth and expansion of licensing around the world, and we are proud to support this show dedicated to licensing in India.”

“It is important for the advancement of our business to come together in India, make connections and learn about this active market that is poised to achieve great things in the coming years. India is an incredibly dynamic market. Between the rapidly growing middle class, leapfrogging technologies, and an appetite for both local and international brands and content, licensing is the smart way to grow your business and engage with your audience,” she added.

About License India

License India, an exclusive brand licensing vertical of Franchise India Group, is India’s first licensing media Services Company formed with the objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre, the vertical comprises of licensing editorial initiatives in the publications like The Retailer and The Entrepreneur, along with the portal www.licenseindia.com, and business-to business licensing shows encapsulating conferences, workshops, expositions, and awards, under Brand Licensing India, and India Licensing Expo. License India excels in the licensing space with its strategic and knowledge based verticals.

About LIMA

LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, LIMA maintains offices in the United States (headquarters), Australia, Brazil (ABRAL) China, Germany, Japan, Mexico and the United Kingdom, with representatives in Canada, France, India, Italy, Korea, Russia and the Middle East. Members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. LIMA is the exclusive sponsor of events organized by UBM’s Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, and NYC Summit. Visit licensing.org for more information and to utilize licensing’s definitive online resource or check out Indialicensingpost.com for news and views from India and overseas on the licensing business as well as interviews with thought leaders.