DHFL Pramerica Life Insurance launches its digital campaign #KalSePehle

-
by Najuka G 
New Delhi, October, 2018 – To promote the importance of life insurance in an individual’s life, DHFL Pramerica Life Insurance, India’s fastest growing life insurance company, has launched a digital campaign today, interestingly titled #KalSePehle. Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance. People do not realize the importance of life insurance till they actually need it. Till then, it just keeps on getting postponed to another day, another time; even at the risk of their own family’s financial future.
Commenting on the campaign, Mr. Anoop Pabby, CEO and MD, DHFL Pramerica Life Insurance Co. Ltd. said, “The campaign intends to inspire people to come out of the slumber and take timely decision on Insurance because delaying it could make insurance expensive, difficult and in some cases impossible. In school everyone has learnt Sant Kabir’s doha (couplet), ‘Kaal Kare So Aaj Kar, Aaj Kare So Ab….’, however it is not practiced in our daily lives where a lazy option finds precedence over something as important as insurance.”
Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance further added, “#KalSePehle is a campaign for the typical procrastinator in every Indian, so we personified him as Mr. Kal Se, because he postpones everything to tomorrow. Secondly, we decided to target the cultural grammar of ‘Kal Karein’ or ‘Can we do this tomorrow’ and highlighted the relatable, everyday excuses which are used to rationalize procrastination.”
This thought-provoking idea is encapsulated through a three-part digital video series. The first film revolves around Mr. Kal Se’s morning routine. He wakes up feeling groggy and is unable to convince himself to start his morning workout and postpones it to the next day. However, Mr. Kal Se rethinks and makes the life decision #KalSePehle. This film highlights the fact that whether it’s about your fitness or your family’s financial fitness, it’s best to act #KalSePehle, i.e. before tomorrow.
Tendency to prioritize another hour’s sleep over exercising; or gorge on sumptuous meal over diet control; or laze around on a weekend over actively playing with children, is being targeted through #KalSePehle campaign. The three-part film series is part of a larger campaign with creative collaterals across online & offline media.
Campaign Link: https://www.youtube.com/watch?v=zZi2guyFHA8
Brand Credits
Company name: DHFL Pramerica Life Insurance Limited
Chief Digital & Marketing Officer: Anshuman Verma
VP Digital Marketing: Amit Puri
VP Brand Strategy: Arun Sharma
Agency Credits
Agency Name: Webenza India Private Limited
Group Creative Director: Saju Abraham
Creative Director Art: Neeraj Shrivastav
Group Head Copy: Rohit Chaturvedi 
Group Head Art: Bhaskar Das
Account Planning & Client Servicing: Suharsh Lakshman & Mansi Patel
Production Credits
Production House: Alamara Films, Bangalore 
Director: Sidharth K C
Asst. Director: Soorej R Nair   
Producer: Ranjan Bhowmik & Dheeraj Shanbhag    
Director of Photography: Georgy Joseph 
Music: Gaurav Chatterji
About DHFL Pramerica Life Insurance

DHFL Pramerica Life Insurance is a joint venture between DHFL Investments Limited (DIL), a wholly-owned subsidiary of Dewan Housing Finance Corporation Ltd. (DHFL), one of India’s largest housing finance companies (the second largest in the private sector) and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DHFL Pramerica Life Insurance represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. DHFL Pramerica Life Insurance has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further information on the Company, please visit https://www.dhflpramerica.com

Comments

Post a Comment

Popular posts from this blog

KERALA TOURISM WOOS TOURISTS

-
Image
Kerala Tourism attracts more tourists with new initiatives! Explore God’s Own Canvas! by Priya Jadhav Mumbai, 07th February, 2017: Considering the uptick in inbound tourism from Mumbai, the Department of Tourism, Government of Kerala is organizing B2B Roadshows in Mumbai on 07th  February, 2017. The roadshow desires to attract city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’. The delegation from Kerala is led Mr Shine KS - Tourist Information Officer, Department of Tourism, Govt of Kerala and will comprise major players from the state’s Tourism & Trade industry. Besides forging fresh collaborations, the roadshow will introduce new initiatives, experiences and attractions that Kerala has in store for visitors. Kerala Tourism: The story so far… The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that 'God's Own Countr
Read more

Excellent Classes organises 34th edition of HUES, felicitates its meritorious students

-
Image
by Priya Jadhav  Mumbai, 2 nd  January 2024:   Excellent Classes,   a pioneer coaching institute in Mumbai   organised its 34 th   Annual Program called HUES - Honouring Unique & Excellent Students, where the institute rewarded the hard work and achievement of its students for the year 2023. Dr. Zaibunnisa Malik, an educationist and social activist working for the upliftment of underprivileged children graced the occasion as the Guest of Honour.     Briefing about HUES, Dr. Jamil Khan, Director of Excellent Classes  informed, “At HUES, we celebrate the performance of our students who performed exceptionally well in their Boards and Entrance exams like – ICSE, SSC, NEET, etc. The students have been working very hard for these exams and this is a way to celebrate and acknowledge their hard work.”  Students who were felicitated at the program are - Mahi Naik secured 95.6% in SSC and stood first in the institute. Asma Sayed secured 89.67% in HSC Science and also secured 99.27 percentil
Read more

Haier Launches Inverter Expert Air Conditioner Series - A New Dawn in Air Conditioning

-
Image
· Introducing a range of inverter ACs with energy saving and instant   cooling capabilities · Designed for the internet generation with WiFi and 1 touch LED      system by Suman Gupta New Delhi, March 29, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, recently announced the launch of its Dawn air conditioners along with a series of other air conditioners. The air conditioners have been introduced and designed particularly taking inspiration from the needs and requirements of the consumers and keeping in mind the weather conditions of the country. The launch is aimed at maintaining Haier’s position as a leader in the industry, specifically in the segment of air conditioners and provides consumers with a wide variety of products in the category. The new lineup of air conditioners comes with inverter technology resulting in electricity saving capabilities
Read more