Haier India Launches New “Easy Connect” LED Television Range with Smart Share feature

Enjoy the pleasure of streaming content from your Android smartphone directly to your TV screen with the Smart Share feature

 by Najuka G

India, October, 2018: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, has announced the launch of an all-new range of Easy Connect LED televisions in India (B9200WB series) for the festive season. The two new LED TV models LE43B9200WB (108cm–Full HD) and LE32B9200WB (80cm-HD) will offer consumers a true Smart viewing experience with the Smart Share feature.

The new range comes power packed with the Smart Share feature, which gives the Android mobile users a smart way of screening their mobile content on the large screen of the LED TV without internet connectivity options like Wi-Fi or Bluetooth. Users can simply follow the process of turning on pre-loaded app like Smart View or Screen Mirroring on their Android mobile phones to connect with the built-in Smart Share (Miracast) feature in the new Haier Easy Connect LED TV to stream their favourite content like movies, music, videos and photos from the comfort of their sofa.

With the Smart Share feature, users needn’t worry about setting up a Wi-Fi connection at home to stream their desired content on the TV. Using mobile data, they can easily mirror their smartphone content on the new Haier Easy Connect LED TV and indulge in a new way of entertainment. They can now watch movies & play songs online, view pictures and videos from their phone’s gallery, make video calls and browse the internet or play their favourite games on the large TV screen with the smart share feature.

The new Haier LE43B9200WB LED TV comes with Full HD resolution of 1920*1080p which provides superior picture quality. The new TV allows for watching Full HD content at the highest level of details with a 16:9 aspect ratio with better brightness and contrast. Integrated with 10W*2 stereo speakers with Dolby digital decoder, the new LED produces high-quality audio output that provides a more immersive experience. Connectivity options like, 3 HDMI inputs and a USB port enable users to connect several entertainment gadgets, elevating their television watching experience by giving them more options to play their desired content.

Haier LE32B9200WB LED TV also brings a perfect combination of features and aesthetics, offering an HD resolution of 1366*768p which provides an excellent picture quality. The new LED TV comes with 10W*2 sound output & Dolby digital decoder which provides theatre like sound-effect at home and also features the Auto Volume Leveler to control the volume fluctuation. Hosting extensive connectivity options, the new Haier LE32B9200WB LED TV comes with 2 HDMI inputs and a USB port for better connectivity to deliver an ultimate entertainment experience.

The new Haier B9200WB series is designed meticulously keeping in mind the specific requirements and entertainment needs of today’s consumers who want the best of all worlds available to them without any internet connectivity hassles in the TV.

Commenting on the launch, Mr Eric Braganza, President, Haier India said, “India is a strategic market for us and we believe in customer-inspired innovation. Adding joy to the celebrations this festive season, we are delighted to announce the launch of our new series of B9200WB LED TVs to address the evolving needs of our consumers. The new Haier Easy Connect LED TVs are designed to give more freedom to users to watch their favourite content without any complicated hassles. The new range will offer the best Smart viewing experience to our customers at an attractive price point.”

Pricing & Availability:The new Haier LE32B9200WB 80cm and LE43B9200WB 108cm LED TVs are available across India at an MRP of Rs. 22,990 and Rs. 40,990, respectively.

ABOUT HAIER INDIA : Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP : Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.