Roca inaugurates its display studio in Mumbai showcasing new ranges

Roca inaugurates its display studio in Mumbai showcasing new ranges

The studio exhibits innovative bathroom concepts and world-class products

  

by Priya Jadhav

Mumbai, December 2018 : Roca Bathroom Products Pvt Ltd, India’s leading manufacturer of bathroom products strengthens its presence in Maharashtra market with the launch of an exclusive Roca Display Studio in Mumbai today. The studio was inaugurated in the presence of prominent architects, interior designers, trade partners, and developers. With Roca’s endeavor to expand its network and provide impeccable shop floor experience to the customers, this is brand’s fifth display studio in the country.  The display studio showcases world class bathroom products from Laufen, Roca and Parryware all under one roof.

The Roca and Parryware design studio is spread across 4000 sq. feet and aims to provide momentum to the brand sales for both consumers and to wide network of over 100 dealers and trade partners. Given the affluent living standard and increased spending capacity, consumers in this region have a higher preference for premium bathroom products that are high on technology and functionality.

Catering to the demands of the market, two global bathroom ranges from Roca- Carmen and Beyond are being showcased for the very first time at the display studio. The display studio will showcase an array of products and offerings including faucets, bathtubs, basins, WCs, showers, kitchen sinks, and bathroom furniture among others.

On the inauguration of the display studio in Mumbai, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “We are excited to launch our first display studio in the west market, where the consumer preference for premium bathroom products is on the rise. It is for the very first time that we are showcasing our mass premium, premium and luxury  brand (Parryware, Roca & Laufen) under one roof, helping the consumer to make a choice based on his/her interest and needs. Mumbai will also be the first city in the country to get a glimpse of Roca’s Carmen & Beyond bathroom ranges in the country, both these ranges are high on functionality & boast of world class design & technology. The inauguration of the display studio clubbed with the launch of new bathroom collections and new exciting consumer offers re-emphasizes our commitment towards providing the best to the consumers. With the launch of this studio, we are elevating our retail experience allowing end consumers, architects and designers to have an interactive and immersive experience with Roca’s global range of bathroom brands & products.”

About Roca : "Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà(Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. 

About Parryware : Parryware, India’s leading manufacturer of bathroom products, is the flagship brand in the portfolio of Roca India.  Roca Group is 1.8 billion euros Spanish giant and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion' positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India.  Parryware products are manufactured in 8 factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market.