mCaffeine launches India’s first ”COFFEE BEAN” shaped bathing bars

Revolutionises the personal care space by entering the soap category

by Priya J 

Mumbai, December, 2020 :  In its latest move, mCaffeine, India’s first caffeinated personal care brand, which has led the coffee revolution in the personal care space since 2016, launches India’s very first “COFFEE BEAN” shaped bathing bars. With these unique array of caffeine based soaps, mCaffeine is set to revolutionise the personal care space by entering the beauty soap market in India. The PETA-certified, extensive R&D based mCaffeine Coffee Bathing bars are well formulated and pH balanced.

mCaffeine Coffee Bathing bars with the tagline Bean Me Up!TM are here to excite the coffee lovers and bring to them the literal meaning of bathing in coffee. Keeping in mind the importance of visual and aromatic appeal, all Coffee Bathing Bars have been shaped as coffee beans infused with the breath-taking aroma of fresh coffee, in order to deliver an elevated bathing experience and will add more to the entire bathing routine. The product series will feature three distinct Coffee Bathing Bars, namely – Espresso, Cappuccino, and Latte. Apart from the main ingredient of Pure Arabica Coffee, which is known for its cleansing and toning properties, the Coffee Bathing Bars also contain other ingredients such as pure coffee oil (in Espresso), almond milk and caramel (in Cappuccino), and cocoa butter (in Latte) which are essential for a healthy, lustrous, moisturized, and nourished skin.

Expressing excitement at the launch of mCaffeine Coffee Bathing Bars, Tarun Sharma, Co-Founder & CEO said, “At mCaffeine, since the moment we launched our first product, we have always been out to make a difference. There is a shift towards the naturals segment as consumers are worried about chemicals. We have acted swiftly enough to adapt to changing consumer preferences and have expanded our offerings in the clean label (natural as a choice) which the brand embodies. We have always been conscious of what ingredients we use and are mindful of the expectations of the millennials. Our Coffee bathing bars will set new benchmarks in the personal care brands space offering environmentally sustainable and eco-friendly products.”

Tarun Sharma further added that “Over 12 months of extensive research and an investment of around half a million dollars have gone into the careful curation, design, and production of the Coffee Bathing Bars. Despite being a very young brand, mCaffeine has prioritized in-depth and thorough research into each of its products. Its R&D team has put in extensive efforts to deliver a well-formulated, pH-balanced, and uniquely bean-shaped bathing bar in three different variants with patentable properties to their customers. mCaffeine plans to sell more than 2 million units of the Coffee Bathing Bars in three years, with half a million sales expected in the first year itself. It has also applied for patenting the Coffee Bathing Bars which is in process – no such patents have been granted till now in the brand product space. Expanding our Naked & Raw Coffee range, this will be a unique product to dive into the coffee fervour more & bring the best of coffee for skin. It is through such innovation that we have turned mCaffeine into a INR 100 Crores Indian brand in just four years, thus creating the phenomenon that is caffeine skincare in India which is so rarely seen in the Indian markets.”

All Coffee Bathing Bars have a pH of 5.5 which is the same as human skin, which enables them to nourish and cleanse all skin types without drying them. In comparison, regular soaps are pH 8< which, in the process of removing dirt and sweat, also strip the skin off its essential natural oils. 

mCaffeine’s Coffee Bathing Bars are also vegan, cruelty-free, and PETA-certified i.e. none of its ingredients, formulations or finished products have been tested on animals. The coffee bathing bars are also free from SLS, Paraben, Mineral Oil, and their formula is both dermatologically tested and FDA-approved.

About mCaffeine: mCaffeine is India's first caffeinated personal care brand, launched in 2016, cofounded by Mr. Tarun Sharma and Mr. Vikas Lachhwani. The brand is focused on the millennial lifestyle with mass premium offerings. mCaffeine, a D2C brand has sold more than 2.8 million products in just 4 years of launch. Currently, the products are available at 18000 pin codes across India. While the brand is still quite young, mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa.

mCaffeine, currently is present in 3 major categories - Face Care, Hair Care and Body Care. There are about 20 products in the portfolio so far and there are aggressive plans to further launch 15-20 products in the next one year. mCaffeine products are available on all major shopping portals namely – Amazon, Nykaa, Flipkart and sells through its own e-commerce portal www.mcaffeine.com. Almost half of mCaffeine products are best sellers in the categories they operate in across marketplaces.

The brand is at present focusing on India with global potential for the future.

Awards & Recognitions:Their products are already gaining cult status in the Indian beauty community. mCaffeine’s Coffee Body Scrub has become a favourite of the community, recently winning the ‘Best Scrub’ Category in the Cosmopolitan Beauty Awards 2019 and Nykaa Femina Beauty Awards 2020.

mCaffeine is Peta Certified - 100% Vegan and Cruelty-Free. 

Additional Product Info

Why Coffee?

Coffee has excellent cleansing & polishing properties for the skin. Coffee is a natural source of Caffeine that is rich in antioxidants & fights free radicals keeping the skin away from fine lines & wrinkles. Coffee granules are known to have unmatched exfoliating properties. Coffee reduces cellulite and stretch marks as well. A well-suited ingredient for every skin, we can’t help but state that Coffee, indeed, is the superfood for skin!

Coffee Bathing Bars v/s Traditional Soaps

Traditional Soaps are alkaline-based products with pH 8 < which is much above skin pH 5.5. Alkaline soaps damage the skin’s protective barrier. They not just remove dirt & sweat but also strip off essential natural oils of the skin. 

Coffee Bathing Bars are free from harmful chemicals and maintain a balanced pH 5.5 which is the same as that of our skin hence these bars do not dry out the skin. They are quite moisturizing, cleansing & nourishing, making them suitable for all skin types.

All the coffee bathing bars are Vegan, Cruelty-free & Peta Certified. They are free from SLS, Paraben, Mineral Oil and have an FDA Approved and the dermatologically tested formula.

Types of Coffee Bathing Bars

Espresso Coffee Bathing Bar

Packed with the immense benefits of Pure Arabica Coffee, this bathing bar will deep cleanse your skin. It has a skin-friendly ph 5.5 that won't dry out the skin. The Espresso Aroma exudes Crisp Coffee Notes, awakening your senses & giving you a much needed Coffee Rush!

Let’s talk about what’s inside! Coffee is known for its deep cleansing & energizing properties. Coffee is also a natural source of Caffeine which is rich in antioxidants and keeps the skin healthy. Pure Coffee Oil in the bar tones the skin and Vitamin E nourishes as well as conditions.

Cappuccino Coffee Bathing Bar

Packed with the immense benefits of Pure Arabica Coffee, this bathing bar will polish your skin. It has a skin-friendly ph 5.5 that won't dry out the skin. The Cappuccino Aroma exudes Sweet Coffee Notes, picking up your senses & giving you a much needed Coffee Rush!

Let’s talk about what’s inside! Coffee is known for its cleansing & toning properties. Coffee is also a natural source of Caffeine which is rich in antioxidants and keeps the skin healthy. Caramel in the bathing bar polishes & improves skin texture, Almond Milk moisturizes as well as softens skin.

Latte Coffee Bathing Bar

Packed with the immense benefits of Pure Arabica Coffee, this bathing bar will moisturize your skin with its mild cleansing action. It has a skin-friendly ph 5.5 that won't dry out the skin. The Latte Aroma exudes Creamy Coffee Notes, refreshing your senses & giving you a much needed Coffee Rush!

Let’s talk about what’s inside! Coffee in the bar tones the skin. Coffee is also a natural source of Caffeine which is rich in antioxidants and keeps the skin healthy. Almond Milk moisturizes & acts as a mild cleanser. Cocoa Butter intensely moisturizes & nourishes the skin.