British Airways Celebrated Silent Picturehouse

British Airways Celebrated 
Silent Picturehouse' in Mumbai 
in True Bollywood Style!

A three-day celebratory event that commemorated 100 years of Indian Cinema!

Graced with presence of Bollywood super stars such as, Karan Johar, Arjun Rampal, Malaika Arora Khan, Arjun Kapoor, Arbaaz Khan, Mandira Bedi, Chitrangda Singh, Minissha Lamba and many more!

Mumbai, 18 December 2013: Bollywood stars, movie lovers and film enthusiasts walked down the red carpet as British Airways launched the much awaited film extravaganza, Silent Picturehouse celebrate 100 glorious years of Indian cinema. The three day event, which promised its guests to travel the world from their seats, was hosted at Four Seasons Hotel, Mumbai from 16^th of December to 18^th of December. The event witnessed presence of some of the most prominent names in the film fraternity, including Karan Johar, hosting the gala night! Amongst other luminaries, sizzling Bollywood celebrities, Arjun Rampal, Malaika Arora Khan, Arbaaz Khan, Arjun Kapoor, Mandira Bedi, Chitrangda Singh and Minissha Lamba graced the occasion with their presence.

Christopher Fordyce, Regional Commercial Manager, South Asia, British Airways, said India is one of our most significant markets and we take pride in being a part of the celebrations of completing 100 years of Indian cinema by bringing Silent Picturehouse or the first time to Mumbai. We at British Airways, just like the Indian cinema are constantly redefining, innovating and introducing an array of new initiatives to showcase our drive towards customer gratification.

Silent Picturehouse has truly been a unique opportunity for everyone here tonight to have had an on-board experience whilst enjoying our unparalleled inflight entertainment and delectable menu options from the comfort of their seat. This has been a truly exciting night for us and we do hope that our customers have had an extremely enjoyable experience.

Commenting on his association with British Airways's Silent Picturehouse Karan Johar said, I am delighted to be a part of the Indian film industry. This is a great year for us in India as we are celebrating 100 glorious years of the Indian cinema, perhaps the biggest film industry in the world. British Airways has brought an interesting concept of cinema viewing, Silent Picturehouse, to the people of Mumbai for the first time ever to commemorate this occasion. As part of this initiative, we have showcased some of my favourite selection of films from Dharma productions, which truly resonated with the spirit of Bollywood. I hope that people have enjoyed this unique cinematic experience combined with British Airways's Hospitality at the event.

The screenings showcased Bollywood blockbuster films on three different screens, playing simultaneously in a space to recreate the in-flight entertainment experience with the traditional cinema viewing environment. The audience tuned in to pre-selected jury movies of their choice using wireless headphones and enjoyed the screenings. Movies screened at the event included Dharma Productions⠳uper hits such as, Kabhi Khushi Kabhie Gham, Kuch Kuch Hota Hai and Yeh Jawaani Hai Deewani, handpicked by Karan Johar himself.

In addition, the event witnessed an exquisite showcase of Queenie Dhody's jewellery collection inspired by eternal beauties from different Bollywood eras.

The ceremony culminated with a gala event on Wednesday, 18^th of December, which was attended by creme de la creme of Mumbai's high society including numerous Bollywood celebrities.

The evening later saw the celebrations literally taken to the skies with the highest tea party in Mumbai with a smashing Silent Disco after party at AER Lounge at Four Seasons Hotel, Mumbai. Guests were treated to a selection of unique speciality teas from the Twinings signature Tea Cocktails with an innovative new blend of the nation's favourite drink, specifically designed for British Airways.

The Silent Picturehouse' s a unique cinematic experience; an original concept by the British Airways launched globally in 2010 to mark the airline's partnership with British Academy of Film and Television Arts (BAFTA).

About British Airways

British Airways has a worldwide route network that covers more than 150 destinations in 75 countries.

British Airways has been flying to India for 84 years and currently operates 48 flights a week from London Heathrow to five cities: Chennai, Hyderabad, Delhi, Mumbai and Bangalore.

British Airways operates flights to India from London Heathrow's state-of-the-art Terminal 5 which opened on March 27, 2008 and is exclusive to the airline's customers and is capable of handling 30 million customers a year. In May 2013, Terminal 5 was named by Skytrax as the World's Best Airport Terminal for the second year running, based on surveys of 12 million frequent travellers. T5 also won the World's Best Airport Shopping award.

In September 2011, British Airways won the accolade of 1st European Airline's or the 11th consecutive year, as voted by readers of Business Traveller Asia Pacific. At the Business Traveller Awards 2011 held in London, British Airways was also chosen by readers as the 1st Airline and its Executive Club was awarded ゥst Frequent Flyer Programme.

In November 2011, British Airways was one of three companies to be recognised with a World Tourism Award for its support of more than 50 charities worldwide.