Forevermark, the diamond brand from the De Beers group

GIFT A FOREVERMARK PROMISE TO 

YOUR LOVED ONE 

THIS FESTIVE SEASON!

Unveiling of a Spectacular& Interactive Christmas Tree at Palladium

from 10^th December 2013 till 5^th January 2014

Mumbai, 10th December 2013: Forevermark, the diamond brand from the De Beers group of companies is delighted to partner with Palladium, with the unveiling of a truly unique re-interpretation of a Christmas tree at the luxury mall from the 10^th of December 2013 to 5^th of January 2014. Located in the center of the mall as an interactive installation, the special 25-feet high tree will dazzle visitors as they can admire the piece and engage by making a promise for their loved ones. Titled the "Tree of Promises", the first-of-its-kind Christmas tree art installation was unveiled this afternoon by Sachin Jain, President, Forevermark India at the Atrium.

Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and has been responsibly sourced. Reflecting the brand's values and signature aesthetic, the Forevermark 'Tree of Promises' is a modern and interactive interpretation of a traditional Christmas tree. This striking piece conceptually showcases promise, dignity in a structure that complements the shape of a diamond. The base of the Forevermark Promise tree is composed of metal, which is further ornamented with multiple substrates; mirror acrylic, milky white acrylic, aluminum composite panel and other decorative materials complementing the structure. 

Forevermark Tree of Promises 

at Palladium Mall

This engaging installation allows visitors to walk inside, climb up the stairs, make a promise and drop it in the Promise Well! Inside the area, a 3D hologram pyramid narrates the journey of a Forevermark Diamond. The installation also showcases exquisite pieces by Anmol Jewellers crafted with Forevermark diamonds.

At this special occasion, Forevermark inspires you to share a promise with the one you love through a contest with a meaningful message. Visitors can participate in the exciting ‘Make a Promise’ contest by clicking a picture with the magnificent tree. They can upload the image on Facebook or Twitter along with a promise for the year and tag Palladium and Forevermark. The best entry will stand a chance to win exciting prizes from Forevermark diamonds.

Sachin Jain, President, Forevermark India commented on the association, “We are glad to have partnered with Palladium, which is synonymous with luxury, to bring in the festive season. Forevermark is excited to be here at Palladium with the first-of-its kind installation of the Christmas tree that allows you to climb in and make a promise. Through this unique 'Tree of Promises', we want to make this Christmas a memorable one with a lot of surprises."

Gayatri Ruia, Director, Palladium, says, “We are delighted to partner with Forevermark for this innovative re-interpretation of the Christmas tree. This one of a kind tree by Forevermark offers our patrons to witness the true sense of celebration with a touch of luxury. The tree is truly mesmerizing and creates the excitement of secrecy and wishes coming true, which perfectly marks the start of the festive season."

Drop in at Palladium Mall and share a promise under the spectacular Forevermark Tree of Promises from 10^th December 2013 till 5^th January 2014

Location: Palladium Mall, 462, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra- 400 013

ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 120 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available from select jewellers. 

FOREVERMARK INSCRIPTION & GRADING

Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual identification number.  Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers.  It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine

For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com