GO ZUMI ZUMI WITH ‘VODAFONE MUSIC’

GO ZUMI ZUMI WITH ‘VODAFONE MUSIC’ A UNIQUE, COMPREHENSIVE MUSIC SERVICE

VODAFONE RINGS IN A NEW AGE OF ENTERTAINMENT ENHANCING MOBILE INTERNET EXPERIENCE

Mumbai, December 18, 2013: Vodafone India Limited, one of India’s leading telecommunications service providers, today announced the launch of a unique service which will allow its customers to experience a new age of entertainment via mobile internet.  Vodafone launched a totally new, comprehensive streaming and download music service - Vodafone Music offering a musical treat for its 155 million plus consumers! It is available on WAP on all phones and via an APP on Android. App on other operating systems will follow shortly.

Speaking on the occasion, Vivek Mathur, Chief Commercial Officer, Vodafone Indiasaid, “Vodafone Music is a product designed to perfectly fit the digital generation- it’s simple, immediate and unique. This service offers a large selection of music genres with incredible personalization that enables our entire customer base to enjoy and discover new music for free at the touch of a button. "

‘Vodafone Music’ offers a wide range of music content which consumers can access on their WAP browsers or through an application. The service offers features like audio and video streaming & downloads, and an advanced search option. Vodafone Music’encourages users to personalize the experience by creating playlists of their favourite songs, adding widgets, managing their account and many more user friendly options. The advance version of the service will also include exciting features like cloud sync, radio, playlist sharing, predictive search and many more!! Never before have all these features come together in a mobile music offering.

Vodafone Music service platform is developed by Hungama Digital Media Entertainment Pvt Ltd.

You can stream unlimited music and video for no additional content charges. For customers who wish to download content, the same is available via Pay Go tariff for as low as Rs.3/single song, Pay Go Value for Rs.10/ 5 songs and Pack charges that are as low as Rs.99 / month,  Rs.29 / week  & Rs.5 / day for unlimited downloads.

SO, GO AHEAD…LISTEN, WATCH AND DOWNLOAD YOUR FAVOURITE SONGS AND VIDEOS ON VODAFONE MUSIC!

About Vodafone India

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Max acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service.

Vodafone has been receiving several awards and recognition across different segments. At the Aegis Graham Bell Awards 2013, the company was awarded for excellence in ‘Service Innovation’ and ‘Innovation in Training and Learning’ categories. The company also received the ‘Best 3G services operator’ at the recent tele.net Telecom awards. In a survey conducted by Nielsen; Vodafone India has been recognized as the ‘Most Likeable Brand’ in the consumer services category. Vodafone India has also been making significant strides with its wide retail presence in the country. The company won the award for innovation in Retail, at International women leadership forum for the concept of Angel (all women) stores across the country. The company has been recognized as one of the ‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and Vodafone Business Services has been awarded the “Best Enterprise Service Provider” at the Frost & Sullivan Awards for three consecutive years in 2011, 2012 and 2013. On the technology front, the company has also won the Enterprise & IT Infrastructure Global Excellence Award for its Business Intelligence (BI) transformation project.

As a value based organization, Vodafone is committed to achieving the highest standards of Health, Safety and Well-being not only for its employees but also for all its partners. For creating such a responsible culture in the organization, the company recently received the Golden Peacock Occupational Health & Safety Award 2013. At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. ‘Vodafone Cares’ is a platform to showcase all the good that we do for the society and we have championed several projects and initiatives under the three pillars of Education, Environment and Empowerment. Through the Vodafone Foundation, we are committed to enable people and use technology to address some of India’s most pressing challenges relating to education, health, equality and access. All our activities focus on the 4Ms of empowering individuals – m Health, m Education, m Agriculture and m Women.

Since 2011, in line with its Group philosophy, Vodafone India became the first telecom operator in India to release an annual Corporate Sustainability Report for India – Footprints. Vodafone India was awarded the ‘Green Telecom Company of the Year’ at the Telecom Leadership Awards 2012 by a renowned media group recently and has also received the “Golden Peacock Award” for corporate social responsibility for 2012 and for Innovation in Product/Service in Telecom category for 2013.

Vodafone is one of the world's largest telecommunications companies with approximately 411 million customers in its controlled and jointly controlled markets as of 30 September 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide.

For more information, please visit: www.vodafone.com. Follow us on twitter @Vodafone IN