FRANKE launches Luxury Collection of Kitchens Appliances and Sinks

CORPORATE/LIFESTYLE/NEW PRODUCTS

FRANKE launches Luxury Collection 

of Kitchens Appliances and Sinks

Mumbai gets its first stand alone 

“Franke Studio”

 

Mumbai, April 17, 2014: India’s No.1 Kitchen Appliance Company Franke Faber India Limited inaugurated its first Exclusive showroom “Franke Studio” in the city today. It is already market leader in kitchen appliances segment with brand FABER and now it is launching it high end appliances under FRANKE brand. As a part of extension of its Sink and Taps division, Franke opens its first door of luxury appliances collection in India though this plush studio.

Speaking at the occasion, Mr. Ravi Gupta, Managing Director – South Asia, says “Current trend is towards upgrading to International lifestyle interiors in kitchens. Franke will offer superior features, advance technology and award winning designs makes Franke Luxury Collection as “the choice” for our target customers”

Currently Franke offering includes KitchenSinks, taps & Bio waste disposers, wherein they have a dominating position in top and mid segment of the market. With the opening of Franke Studio, the brand has also launched Franke Luxury collection. The catalogue of new launched luxury line includes products like Hoods, Hobs, Built ins – Oven, Microwave, deep fryers, BBQ’s, Dishwashers, Refrigerators, coffee machines and wine coolers.

With this launch of the luxury collection and opening of state of the art studio, the swiss brand marks entry into India Market. This will act as a step forward in to enable clientele and influencers to touch and feel products and actualize the dream of class and sophistication.

According to Mr. NiteshMathur, Senior General Manager, "We are targeting the high end market with Modular Kitchen Studios. “Our prelaunch meetings with Interior designers, builders and Kitchen studios have indicated excellent response. Our intent is to target top 10 metros in the first year itself”

Exhilarated on the launch, Mr. Anil Bhamre, Head Marketing, says, "Franke Luxury Collection ensemble new concepts which is Crystal White, Crystal Black, Neptune and Centinox Collection. These are co-ordinated offerings which user or architect can choose to evolve into an upscale urban kitchen design. We shall endeavor promotions with the help of aggressive marketing strategies.”