Manfrotto NEW 190

CORPORATE/PRODUCT LAUNCH

Manfrotto NEW 190: setting the 

industry benchmark of the future

NEW 190: setting the industry benchmark of the future

 Mumbai, April 16, 2014:– Manfrotto, the world leader in the design, production and distribution of professional products for photography and video, presents the new 190. The new 190 is a unique tripod that holds compactness and more transportability together with incredible stiffness. Aimed mainly to hobbyists, it offers ultra-versatile settings that make it easier to release the imagination and creativity of every photographer. The 190 model is Manfrotto’s most popular tripod and has become the “pivot” for all the photo-supports range, as a “Made in Italy” product. As a result of its effort to always anticipate trends, investing in the latest technology in order to provide a comprehensive range of cutting edge photographic solutions, Manfrotto launches the new 190 tripod new exclusive and stylish new features  Solid and fast to set up. The new QUICK POWER LOCK (QPL) system is definitely one of the most eye-catching and unique features of the new 190. It is a strong, ultra fast and ergonomic locking system that allows for complete extension of the legs with one–hand opening. The black and silver color combination makes the tripod look smart and stylish.

 Get ready to go everywhere!

The launch was held at Sahara Star Hotel in the esteemed presence of Mr. Atul Kasbekar, a well known fashion photographer. It was a fun filled night and the guests were seen enjoying the fashion show and a few dance sequences at the event. Mukul Kashyap, India Marketing Head, Manfrotto, addressed the audience post unveiling of the product and made a small presentation on the features of The New 190. “The New 190 is world’s most popular tripod and is extremely user friendly and light weight. We’re hoping that we get a good response from the Indian audience as well”, said Mr. Mukul Kashyap.“The New 190 is globally known and is very popular amongst photographers. I’m glad that they’re now launching this product in Mumbai. I have been a loyal patron of the brand Manfrotto. Their products are simply amazing and extremely user-friendly. Also their customer services are great as they provide immediate solutions to all your queries” said Mr. Atul Kasbekar.

 

Product Features:-

One of the most innovative aspects of the new 190 is its compactness, which allows for easier portability. The new patented 90° column is accessible when you need it to be, with a quick ‘one finger’ operation. Both the new flat upper disk and the 4 section model have a more compact closed dimension, reaching any position and opening new shooting possibilities. Thanks to these features, the new 190 is perfect for every occasion: you can carry it everywhere, without worrying about the space in your bag.

The new 190 Tripod can be well-integrated with accessories

A tripod must be versatile and able to accommodate any additional accessory. For a hobbyist who is reaching the next level in photography skills, the tripod alone is not enough: you can expand your equipment with more useful accessories. The new 190 allows you to create a portable photographic studio, thanks to the new «Easy link» plug, which enables instant connection between tripod and accessories, such as LED lights for Macro Photography and VDSLR applications through arms and brackets.

New 190’s technical features making set up operations smooth

The new patented Rotating Leveling Bubble is quick to set up and allows to you to position the tripod more precisely. It is easy to read, whatever the shape of the head or however the tripod is set up. The new Leg Angle Selectors are also easy to set up, as they are made following the most innovative ergonomic standards and prevent fingers and nails being trapped in the upper casting.

  

Manfrotto’s eye to style and design detail

The entire shape of the tripod has been modified and made more manageable and stylish. The complete re-design of its functional elements shows a particular attention to aesthetics and details: the brand name, for example, appears in many sections of the new 190, including the two legwarmers (on aluminum version only), now made of comfortable rubber to prevent the conduction of heat and cold in extreme weather conditions.

The new 190 is available in aluminum and carbon fiber versions.

For more information, visit www.manfrotto.com

 Manfrotto (Vitec Group) - www.manfrotto.com

About Manfrotto:

Manfrotto is the world leader in the design, production and distribution of professional products for photography, video and entertainment. The company was founded in 1972 based on Lino Manfrotto’s experience, and its mission has always been to support and simplify the work of reporters, photographers and producers. The Imagine More project adds to this historical mission the idea of fuelling the enthusiasm of weekend photographers and supporting the surge of new amateurs. Part of the UK-based Vitec Group since 1989, Manfrotto has now become a worldwide presence. In its eight key markets – Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong and the United States – it is represented by its own direct distribution system, Manfrotto Distribution, whereas in 80 other countries sales are handled by independent distributors