Lenovo signs on Ranbir Kapoor as Brand Ambassador for Smartphones in India
Lenovo signs on Ranbir Kapoor
as
Brand Ambassador
for Smartphones in India
Lenovo (HKSE: 992) (ADR: LNVGY) today announced its
association with top Bollywood actor Ranbir Kapoor as the brand ambassador for
smartphones in India. As part of this association, Ranbir will endorse Lenovo’s
range of smartphones and will feature in various television and online
commercials for the brand in India. In Lenovo’s earlier association with
Ranbir, he was endorsing both PCs and Tablets and will continue endorsing
Tablets in this partnership too.
Speaking on the occasion, Mr. Sudhin
Mathur, Director-Smartphones, Lenovo India said, "Ranbir
Kapoor is a multi-talented and popular actor, who is admired across the nation.
We are delighted to be associated with him, as he is an extremely versatile,
endearing and stylish performer just like our range of Lenovo smartphones. We
believe that this partnership will expand our reach into the consumer space and
enhance the preference for Lenovo smartphones in India.”
The stylish range of smartphones comprise,
industry-leading devices suiting every need of the user right from the best
camera experience to extra long battery life. Bundled with powerful multi-core
processors, access to the latest apps through Android™, and peerless display
technology, Lenovo smartphones are poised to enhance a user’s experience.
“The cutting edge technology and
product design that goes into Lenovo products differentiates it from the
rest. Today, Lenovo has grown into a brand synonymous with youth, style and
innovation,” said Ranbir Kapoor expressing his excitement on
this association. “I have been using Lenovo products for some time now
and I think they are must-have possessions for people looking for technology
products that fit their personality and lifestyle.”
Lenovo will soon launch a series of TV and
online commercials featuring Ranbir Kapoor.
About Lenovo
Lenovo (HKSE: 992)
(ADR: LNVGY) is a US$34 billion personal technology company – the largest PC
maker worldwide and an emerging PC Plus leader – serving customers
in more than 160 countries. Dedicated to exceptionally engineered PCs and
mobile internet devices, Lenovo’s business is built on product innovation, a
highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the
former IBM Personal Computing Division, the Company develops, manufactures and
markets reliable, high-quality, secure and easy-to-use technology products and
services. Its product lines include legendary Think-branded commercial PCs and
Idea-branded consumer PCs, as well as servers, workstations, and a family of
mobile internet devices, including tablets and smart phones. Lenovo, a global
Fortune 500 company, has major research centers in Yamato, Japan; Beijing,
Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
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