Journey Designer by Webengage is all set to change the paradigm of marketing automation
by Suman Gupta Mumbai, July 26 2016: WebEngage, one of the India's leading SaaS companies, launched their latest product, Journey Designer. The product is a marketing automation tool which will let online businesses, from e-commerce to BFSI to travel to everything in between, visually design and implement their engagement plan across user’s lifecycle. It would give businesses a holistic view of the user’s interaction with their website and mobile app and accordingly create a targeted, coherent and triggered engagement across multiple channels. Speaking on the launch. Avlesh Singh, CEO and Co-Founder, Webengage said, "Journey Designer is a drag-and-drop marketing automation solution that marketers can use to segment the customers and engage with them in real-time through highly personalized messages. Although the problem that it is solving is being invariably faced by all, the largest enterprises have solved it with expensive solutions like Adobe and Salesforce.