Shobha Shringar Jewellers to adorn beauty queens for the first-ever Virtual VLCC Femina Miss India 2020 as official jewellery partner

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by Priya J

Iconic brand Shobha Shringar Jewellers embarks the new year by becoming the Official Jewellery Partner for Iconic Beauty Pageant VLCC Femina Miss India 2020 this year. Almost 40-year-old landmark jewellery house that has been known for crafting exclusive jewels will be styling the pageant contestants with their statement creations.  This is not the first time the brand is associated with Miss India pageant.  In 2017, besides being the jewellery partner, the brand also designed the crown for Miss India 2017 where Former Miss India Manushi Chillar became the first winner to be ordained the same. It has been passed on to every Miss India since then including the winner of the 2020 contest. 

With a legacy of three decades brand has created some classic Jewels and has been adorned by celebrities and influencers. The regal creations of the brand will soon be seen on contestants during various pageant rounds and of course the finalists. The winner will be seen head to toe in Shobha Shringar Jewellers pieces with the crown also being from the brand. 

Mr. SnehalChoksey, Director, Shobha Shringar Jewellers said, ‘We are thrilled to kickstart 2021 with this iconic property. VLCC Femina Miss India has been one of the longest-running and biggest beauty pageants of India and has given the world some of the most stunning beauty queens. As a brand, we were proud to have the honour of designing the crown for this property and are equally glad to now be the jewellery partners’. 

About Shobha Shringar Jewellers :Shobha Shringar Jewellers, is a bespoke Jewellery boutique studded in one of the Heritage structures of South Mumbai. The brand was officially launched in 1984, by Mrs. Shobha Choksey to cater to the artistic dreams of clients, and has since celebrated the ethos of beauty, luxury, and grace. 

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