Madame - Prêt -À- Porter AW'21

by Priya J

Mumbai, March, 2021: Madame - Prêt -À- Porter Roadshow, The Madame & Camla Barcelona annual preview of Autumn Winter ‘21 Collection commenced on 24th February 2021 at Jain Amar Corporate headquarters at Gurugram. Displaying the brand ethos and style commitment, the collection has a range of selections across women’s, men’s, and kid’s winter wear. This year the physical event lasting for a week will be followed by a virtual activity from 3rd March onward to meet with the pandemic restrictions.

The collection does what Madame does best, displaying their expression of style and creativity for both men and women. While the MADAME’s collection highlights its bespoke range comprising sweaters, sweatshirts, jackets, long coats, denim, leggings, trousers, jumpsuits, dresses, tops, and shrugs, Camla men’s collection focuses on a casual winter dressing style of t-shirts, denim, trousers, blazers, jackets, sweaters, sweatshirts, lowers and track pants. This event also features kids wear.

The event welcomed more than 300 buyers across India to witness and select the upcoming season's collection. Noteworthy LFR’s like Shoppers Stop, Central, Lifestyle are among the buyers who reviewed and handpicked their options taking into consideration the current market trends, designs, colour preferences, and region-wise choices. Online platforms like Reliance and Ajio have been a vital part of this event too.

Akhil Jain, Executive Director, Madame said, “We hope to extend an extravagant experience to the guests and look forward for a great show. This event is the projection of our upcoming Autumn/winter collection. The sneak peek into the collection gives us a fair idea of where our products will position in the market and the demand metrics for the same are established. It is a time when our efficient teams put their best foot forward to ensure that our collections are showcased on maximum platforms”.

About Madame:Madame, a women’s fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In-Line with its global image, currently, Madame has 150+ exclusive stores in metros, Tier I & Tier-II cities. Ever since the takeoff of its first ever store in 2002, the brand has briskly grown across India and has 150+ exclusive brand outlets across the country. The brand is vended through online markets including Myntra, Ajio, Flipkart and Amazon, and its own online store, Glamly.com.