OLX.in

OLX.in celebrates Mother’s Day with Destitute Mothers as
 “Every Mother Counts”

Mother’s Day is just around the corner and it is one of the most important days for honouring mothers. To commemorate this occasion, OLX.in - India’s largest C2C marketplace for used goods, has initiated a thought provoking and socially relevant campaign called “Every Mother Counts” across the key markets of Delhi, Mumbai, Bengaluru and Kolkata. The campaign has been designed by Value 360 Communications, a fast growing brand communications agency. It is an initiative aspiring to bring smiles on the faces of thousands of impoverished mothers in India.  

OLX.in has been leading the online classifieds space for with its clutter-breaking integrated marketing communication and activations conducted over the last couple of years. The next step for OLX was to further make way into the hearts of its patrons by urging them towards a humanitarian endeavor. The Mother’s Day campaign has been conceived in order to position OLX.in as a socially responsible brand. With “Every Mother Counts”, OLX.in encourages its users to donate goods enabling underprivileged kids of India to celebrate Mother’s Day with their wonderful Moms.

Going beyond its way, OLX urges its patrons through this campaign to experience the joy of giving by donating their personal belongings and items they don’t require to mothers from the financially needy section of society. The campaign reaches out to such kids and arouses their desire to celebrate this Mother's Day with their wonderful Moms.

The campaign has been integrated well using marketing communication tools like radio, Live Media, print ads, social media and public relations to create awareness on the inception of the social campaign. OLX.in has also partnered with CCDs and Big Bazaars to set in motion the Gift collection process.

To begin with, a separate URL called “Every Mother Counts / “Link to be inserted” has been created to activate the campaign in a full-fledged manner. People can either register themselves on the page to donate products or express interest to donate by sending a simple text on the number which is specific for the city:

For Bangalore                   : BIG<space>OLX to 55454

For Mumbai                      : RED<space>OLX to 58585

For Delhi                             : OLX to 54242

For Kolkata                        : OLXMOM to 5499974

To make it more handy, people on the go can even insert donation leaflets in drop boxes which are placed across CCD and Big Bazaar outlets across Delhi, Mumbai, Bangalore and Kolkata. OLX representatives would be collecting these gifts from the patrons preferred location/ home in order to make this process more simple for the people. Once the gifts are collected, the final culmination of the activity i.e. the distribution of the gifts to the special mothers will be conducted throughout the Mother’s Day week starting from May 6^th to 12^th. People who have donated products can also join hands with OLX’s team to further the social activity.   

Talking about this unique initiative, Mr. Amarjit Batra, CEO, OLX.in, stated, “Being a leader in the Online Classsifieds Space, OLX.in acts as an influencer and provokes every individual to share a human aspect. We want every kid to believe that his / her mom is a Super Mom and let mothers experience the joy of being a Mom by gifting them products which they would cherish forever. We further plan to come up with some more unique initiatives to strengthen the Mother - Kid relation in the lower strata of society.”

With EveryMotherCounts, OLX.in envisions itself as a brand that recreates magic for the destitute through second hand products. 

About OLX.in:

OLX.in launched operations in India in 2006 and is India’s largest local online classified site, which serves as a platform to connect buyers and sellers who wish to buy, sell, exchange or trade used & pre-owned goods and services, by simply posting an ad on the website. It is a free C2C platform where consumers can interact directly with each other and sell & buy pre-owned goods & services. OLX.in has all key classifieds categories like For Sale, Vehicles, Jobs, Real Estate, Services, Education and Community. OLX.in is present in more than 500 cities across India.