Microsoft


Microsoft and Shankar Mahadevan launch the Shankar Mahadevan Academy
App for Windows 8 PCs




Mumbai, 3rdJuly, 2013So you think you can be the next ‘voice’ of the country, but your skills need some honing? Now’s your chance to learn music from the maestro himself. With the new Shankar Mahadevan Academy (SMA) app on Windows 8 PCs, distances don’t matter anymore and you can up your skills from the comfort of your home. This app is free and available for download from the Windows Store.


The SMA app looks and feels much better thanks to the exclusive features available on Windows 8PC devices. With this app, younot only get free courses, but also learning material in a digital format as well as a ‘Riyaaz Recorder’ that helps gauge the progress you have made.Windows 8 users also get unique privileges such as special compositions when you get the Shankar Mahadevan Academy app on your Windows 8 device which offers at least 40 per cent additional features.

So whether you want to pursue music seriously or just learn for fun, this app has options for everyone – from courses in Carnatic and Hindustani classical music to religious chanting and Indian folk music toBollywood songs. A highly structured curriculum provides a clear path for progression in music learning for everyone from a young student to a working professional with one 45 min online class every week for 12 weeks. Students can choose ‘adult’ or ‘kid’ batches and each batch is limited to three students with an option to upgrade to a single student batch.

Talking about the app, Shankar Mahadevan said, “I am amazed at the clarity and convenience that I just experienced using this app on a Windows 8 device. The attractive user interface and clarity of sound would make any student want to learn music. The richness of my academy's app is superb that helps students take music learning from the desk to convenience of the couch or for that matter a bench in a park. I am extremely happy that we have partnered with Microsoft in bringing this to our current and potential students."

Speaking about the partnership with SMA, Amrish Goyal, Director – Windows Business Group, Microsoft Corporation India Pvt. Ltd. said, “We are proud to partner with Shankar Mahadevan Academy to create this engaging and interactive app. Windows 8 is all about delivering unique, differentiated experiences to users and this partnership underlines our commitment to providing world-class apps on the platform. We are sure that Windows 8 users will enjoy the app and it willgive wings to many dreams.”

Features of the app include:
Ø  The Online Music Book equipped with engaging multimedia learning content & practice tools that allows students to self-learn and class record and get in-depth audio feedback from teachers as well.
Ø  The Academy Community gives students an opportunity to interact with fellow music students worldwide, and enables them to share recordings and have discussions.
Ø  Other features include dashboards, assignment prompts and have been implemented to ensure user stickiness.

With the SMA app, you get an opportunity to learn from the master himself and make the most of your talent with the unique features available on Windows 8.

So what are you waiting for? Power up your Windows 8 device and get ready to become the next singing sensation!

About Microsoft Corporation India Pvt. Ltd.
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in nine cities – Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.

About Shankar Mahadevan Academy
Shankar Mahadevan Academy (http://www.shankarmahadevanacademy.com) was founded under the guidance and leadership of the award winning composer and singer Shankar Mahadevan. The Academy brings high quality Indian music education online for the first time. Shankar’s vision for the Academy is to share his love for music with people across the globe and to make learning music easy and fun. Now students have  an easy way to learn music in the convenience of their own home, at their own pace. The Academy is a joint venture between Shankar Mahadevan and Clood On (http://www.cloodon.com), a provider of virtual learning software founded by executives from Yahoo.

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