ZTE Launches
ZTE launches new Smartphone and Data
card
portfolio for its Indian customers
The new range offers
differentiated customer
experience and features for Indian
handset users
19
July 2013, Mumbai, India –
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code:
000063.SZ), a publicly-listed global provider of telecommunications equipment,
network solutions and mobile devices, launched six new smartphone and
four new data card devices for its Indian customers. ZTE is the fourth largest
mobile handset manufacturer globally, meeting global standards and delighting
the customers with the innovative and feature rich portfolio ranging from entry
level to high end smartphones.
Speaking on the launch Mr. Xu Dejun,
CEO, ZTE India said, “ZTE is the leading global OEM supplier and has emerged as
the trusted partner of choice for the Indian operators. Today ZTE enjoy a
customer base of over 32 million Indian handset users
and this widespread acceptance is a testimony to our differentiated and rich
product portfolio, which is backed by a strong service and support network. India
is a key growth market for us and with the foray in the open smartphone market we
are sure to offer an enhanced mobility experience to our Indian customers,
further strengthening the brand ZTE. Each smartphone device has been introduced
keeping in mind the unique needs of the Indian customers. With the initial
launch of six devices priced between Rs. 5,000 and Rs, 15,000, we will build
further on our handset portfolio in the months to come. By the year end, we aim
to have our pan India presence with the smartphones and data cards.”
“We are optimistic on our marketing
and channel spends and looking at strengthening the brand from all fronts. Our
distribution and sales structure is backed by a strong network of 214 service
centers across the country. We are replicating the same pedigree of our global
innovation leadership in the Indian market and aim to emerge as the third
largest smartphone vendor in the country within three years. We see the strong
existing customer base as a key growth propeller helping us build synergy and ink
a success story in the Indian open smartphone market.” Mr. Dejun, added.
The company has signed a strategic
partnership with Pune based Calyx Telecommunications for a sustained pan India
presence with the new Smartphone portfolio and with Digilife for Data Cards.
Dr. Gaurav Somani, Executive
Director, Calyx Telecommunications said, “We are an established player in the real
estate, media & entertainment, solar power & hospitality sector. As we diversify
our portfolio to distribution channel, we are delighted to partner and support ZTE
with their PAN India expansion. We are cross pollinating ZTE’s product
excellence with our strong distribution reach. Realizing that the service and
after sales support is a key to sustaining and strengthening the brand and as a
key differentiator, we have introduced “At
your doorstep” service model in select cities. With this unique model we
will offer the ZTE customers the flexibility of getting the handset service
issues resolved at the convenience of their homes. We are sure that this cooperation
will result in perfect synergy between two companies who share the same vision,
mission and goal of empowering the Indian handset market.”
ZTE India Handsets Vice President,
Mr. Yuan Kang, said that the company enjoys the leadership in the Indian
datacard market, and today’s launch of the Swift series of 3G datacards is a step
to broaden our datacard portfolio for the Indian customers.
Digilife Distribution and Marketing
Services, and Senior VP HCL Infosystems Ltd., said “We are delighted to partner with ZTE to distribute their
datacards across the Indian market through our extensive and robust
distribution channel. This partnership will also strengthen our portfolio for
providing the widest array of offerings in the Telecom, IT and organized trade and
consumer electronic channels. We foresee a huge success through this association
which will undoubtedly strengthen ZTE’s presence in this segment and we look
forward to a healthy and long lasting association with ZTE.”
ZTE
mobile handsets at a glance
ZTE is the No. 4 mobile handset
manufacturer in the world according to global industry analyst IDC. ZTE
produces a complete range of mobile devices including mobile phones, tablets,
mobile broadband modems and hotspots, and family desktop integration terminals.
- ZTE has partnered with over 230 major carriers and distributors in more than 160 countries and regions around the world, and has strategic partnerships with 47 of the global top 50 carriers.
- In 2011, ZTE applied for more international patents than any other company in the world.
- ZTE is one of the handset vendor in India to receive the GMA (Google Mobile App) certification.
- ZTE has aggressively focused on the smartphone market in recent years and the ZTE Grand series, including the Grand S which debuted at CES 2013 and the Grand Memo which debuted at MWC 2013, highlights ZTE’s transformation into a high-end flagship smartphone producer and opens a new era for ZTE as a major global handset brand.
- ZTE has many industry first accolades to its name including ZTE Open, the world’s first smartphone to run on Mozilla’s Firefox OS open mobile ecosystem.
All the six smartphone models
launched here on Friday – ZTE Grand X priced at 14,999, ZTE Blade G2 priced at
Rs. 11,599, ZTE Blade C (Dual SIM – 3G) priced at Rs. 7,599, ZTE Blade L priced
at Rs. 12599, ZTE Kis Flex (Dual SIM) priced at Rs. 5,799 and ZTE Blade E priced
at Rs. 11,999, run on Google’s Android operating system. The smartphones comes
with 512MB internal storage, and varying screen size, processor speeds, camera and
other features to meet the unique needs of a broad customer base.
ZTE
Grand X
The ZTE Grand X features a brilliant
5 inch HD display with other excellent features. The smartphone comes with a 1.2
GHz Quad Core processor, 512 MB RAM, 1 GB DDR SDRAM and 4 GB of internal memory.
Along with this the device can be upgraded to 32 GB of memory with the use of
memory cards. The 5 inch display of Grand X has a resolution of 5 + 0.3 Mega
pixels dual Camera.The company announced that it will
soon introduce the premium range of smartphones in India for its elite customer
segment. Many of the upcoming launches will be inspired by company’s rich
global smartphone portfolio which ranges from affordable through high-end
smartphones.
ZTE is a publicly-listed global provider of telecommunications
equipment and network solutions with the most comprehensive product range
covering virtually every telecommunications sector, including wireless, access
& bearer, VAS, terminals and professional services. The company delivers innovative,
custom-made products and services to over 500 operators in more than 140
countries, helping them to meet the changing needs of their customers while
growing revenue. ZTE commits 10 per cent of its annual revenue to research and
development and has leadership roles in several international bodies devoted to
developing telecommunications industry standards. ZTE is committed to corporate
social responsibility and is a member of the UN Global Compact. The company is
China’s only listed telecom manufacturer that is publicly traded on both the
Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share
stock code: 000063.SZ). For more information, please visit www.zte.com.cn ,
www.ztedevice.in
About Calyx Group
Based
in Pune, (Maharashtra State in India) Calyx Group has become a name to reckon
with in real estate within a very short span of time. It has real estate
projects happening in all major parts of the city. The company has started a
separate entertainment division and would be producing good quality Marathi and
Hindi films. First venture from this division, a Marathi film with a unique
subject shall go on floor from next month. The Group has entered in telecom
segment through a strategic partnership with ZTE, one of the leading
manufacturers of mobile devices in the world. The Group is also planning to
enter hospitality and power sector in near future.
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