BRU Goldcoffee launches new marketing campaign with a fresh celebrity pairing

SIDHARTH MALHOTRA AND ANUSHKA SHARMA PAIRED TOGETHER 

FOR THE FIRST TIME

~BRU Goldcoffee launches new marketing campaign with a fresh celebrity pairing~

16^thSeptember, 2014, Mumbai: BRU Gold is a 100% coffee, which promises to completely invigorate your senses with its distinct taste and aroma. The coffee is made of a fine blend of Robusta and Arabica beans that lend their tasteful and aromatic notes to the coffee, and provide a rich mouthful of flavour. Blending in a little more excitement to the BRU Gold experience, the brand announces the launch of its new campaignwith brand ambassadors Sidharth Malhotra and Anushka Sharma.

In today’s day and age, we notice, people compromise family and friends due to mounting time pressures, stress at work and the daily rut of life. But when one pauses and takes some time out to spend quality time with their loved ones, they actually end up doing much more than the regular. This might sound small, but it has a monumental effect on our existing relationships. With time, we all forget to put in that extra bit in our relationship that we cherish the most, thinking it doesn’t need any more work. That is exactly where we go wrong and end up weakening that ‘special’ bond with our close ones.Bru Gold’s new marketing campaign is all about creating a moment to strengthen these close relationships. Therefore the brand beautifully captures this essence in the new tagline “Tasty Bru gold kawaqtnikaliyeaurrishtonmeinswadgholiye “

Announcing this development, Pragya Sharma, ‎Category Head, Coffee,Hindustan Unilever Limited said, “With coffee fast catching on as a social drink among the current generation of consumers, BRU’s  philosophy of “conversations over a cup of coffee help us to enrich those relationships that matter most to us” makes the brand absolutely relevant in today’s context. The brand believes that life should be full of lively moments spent with dear ones and wanted to associate with brand ambassadors that truly embody this philosophy. Sidharthand Anushka have a good connect with the audience and they endorse the core values that BRU stands for and we are delighted to associate with them for our forthcoming campaigns.”

Actor Sidharth Malhotra, the brand’s new ambassador said, “I’m glad to associate with BRU, because I think it is a great brand, and is really loved by the people. BRU knows the Indian palate really well and are known for their aromatic and great tasting coffees. I’m excited to be part of this brand, especially because it attaches a lot of importance to relationships and believes in taking that little extra effort and do more for our loved ones, which is extremely relevant for our generation.”

Anushka Sharma adds, “Coffee is the ultimate stress buster for me and I need my cup of coffee in the morning to kick start my day. This explains why it feels great to be associated with a brand like BRU, undoubtedly they understand coffee the best. This is my third campaign for BRU Gold coffee and looking forward towards the same.”

So go ahead, take that small step, make that little gesture of doing a little more and enrich relationships.

About BRU

BRU, from the house of Hindustan Unilever Ltd, is a mega coffee brand that offers a range of products in Instant coffee, Conventional coffee  and Out of Home Vending. BRU was the first coffee brand to go national with a variety of offerings suited for the varied and distinct taste palette of the Indian consumer. BRU’s expertise in coffee ensures product delivery to the highest quality standards. The products are made from choicest beans, slow roasted to perfection, preserving the fresh coffee aroma for a great aromatic cup of coffee and a coffee experience like no other.