Hrithik-Katrina duo drive the Sporty Volvo S60 in Bang Bang

Hrithik-Katrina duo drive the Sporty Volvo S60 in Bang Bang

Mumbai, 29^th Sep 2014: Superstars Hrithik Roshan and Katrina Kaif will be seen driving in the luxurious and stylish red Volvo S60 in their upcoming movie Bang Bang that releases on October 2. The Swedish luxury car maker, Volvo Auto India has associated with the Fox Star Studios for their action romance Bang Bang. The movie has been directed by Siddharth Anand.

Mr. Sudeep Narayan, PR& Digital Director, Volvo Auto India said, “We continuously come up with activations and associations to engage with our current and prospective customers. These partnerships are crucial for Volvo Auto India as an effort to bring the brand closer to its audience. Partnering with Fox Star Studios for their movie Bang Bang was an obvious choice. Both Hrithik and Katrina are a hot favourite of the Indian audience and pairing them with the luxurious Volvo S60 would certainly be a super combination. We are always on a lookout to identify apt industry platforms to participate and showcase our carlines. Showcasing the Volvo S60 in a much awaited movie such as Bang Bang is yet another endeavour for us to come closer towards our customers.”

Shikha Kapur, CMO, Fox Star Studios, says, "Bang Bang is a film that rides high on style and glamour. It exudes a scale seldom seen before in Indian cinema, anchored by rock-solid acts, and we have tried in every way to go beyond the conventional to create an unparalleled film viewing experience. We found a worthy partner in Volvo, as it reflects the same brand values of the film : cool, stylish, innovative and with a strong performance at its core. This is truly a dynamic association and we welcome Volvo as an integral part of the Bang Bang stable."

Go Fish has been instrumental in getting Volvo Cars to associate with Bang Bang. Sajay Moolankondan, Director, Go Fish Entertainment Pvt Ltd, Bollywood’s premiere movie marketing company adds “Bang Bang is one of the most awaited and stylish films of Bollywood this year. It was just the perfect film that we were looking out for to showcase the sporty Volvo S60.

The Volvo S60 bears a confident and sporty look. Inspired from the ruggedness of the wild, it has road presence and displays striking face with focused and determined looking headlamps. It exudes unmatched charm. The emphasis is on horizontal lines at the front with a wider grille, horizontal chrome bars and daylight running lights are positioned low to the ground to give the car a striking, road hugging presence. The character defining lines on the bonnet paints a solid look in the front while the dual integrated exhausts at the back of the car carries a racier and an exciting persona. When it comes to safety we’re always a step ahead. The City Safety feature from 30km/h has been advanced to 50km/h.

The S60 is equipped with the new D4 diesel engine with 1984CC. The engine produces maximum horsepower of 181 along with the torque of 400 Nm and 8 speed automatic transmission.

Volvo Auto India

Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars will be seen in West Delhi and Kolkata with a new dealership opening there.

The company sells five luxury models.

Volvo S80 – An exquisitely elegant saloon

Volvo S60 – A sporty sedan

Volvo XC60 – A technologically advanced compact luxury SUV, apt for Indian roads

Volvo V40 Cross Country – The adventurous cross country

Volvo XC90 - A 7-seater luxury SUV which is sturdy and apt for Indian families

Volvo’s Brand Philosophy

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

For more on Volvo Cars, please visit - www.volvocars.in