From Chulbule and Chips to Chulbul Pandey

“Yellow Diamond” announces “Salman Khan” as Brand Ambassador

 by Suman Gupta

New Delhi, September 19, 2016: Yellow Diamond, one of India’s growing snack makers and the flagship brand of Prataap Snacks, has signed on India’s biggest and most popular Bollywood celebrity Salman Khan, as their brand ambassador.

The megastar, fresh from the recent success of ‘Sultan’, will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. Interestingly, Khan also shares his famous on-screen moniker, Chulbul Pandey, with one of the most widely appreciated Yellow Diamond snacks, Chulbule (savoury sticks).

Salman Khan says, “I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India's biggest snack food companies – a "Make in India" journey. Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond.”

Arvind Mehta, Apoorva Kumat and Amit Kumat, Founders Prataap Snacks, said, “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true. Salman Khan is the perfect ambassador for us - personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavors to stand for. He is the man for the classes and masses just as Yellow Diamond is a brand for all.. We are pleased to be associated with Salman Khan, who delivers paisa vasool blockbuster hits that win your heart. With “Dildaar Hain Hum” as our brand philosophy, we, like Salman Khan, aspire to be be loved forever.”

About the Prataap Snacks: Prataap Snacks has started its operation a few years back and in a short time, it has established its brand 'Yellow Diamond', a tongue-tickler of over millions of consumers in the country. To offer consumers the freedom of choice and to be able to reach out to all classes of customers, it has a wide range of products in a variety of pack sizes.

Yellow Diamond snacks are manufactured in production facilities spread across India including our facilities at Indore and Guwahati, managed by a task force comprising of qualified professionals. The plant & machineries are sourced from domestic and international suppliers. The processing & packaging is done in an automatic environment. To ensure adherence to international quality standards for the products, in-house quality control practices are employed. The Company continuously monitors product development and is always on the lookout for new and emerging technologies in process optimization & flavor development. The Company has an extensive distribution chain comprising of stockists, distributors and retailers. The range of product(s) is easily available at traditional as well as modern points of sale.

The Yellow Diamond product range includes Potato Chips, Chulbule, Rings, Puff, Namkeen, Wheel and Scoops.