Gauri Khan Associates with Premium Home Decorative Lighting Brand Tisva
by Suman Gupta
Mumbai, 13th September
2016: Gauri Khan gets associated with premium home decorative lighting brand
Tisva from the house of Usha International Ltd. This association is in line
with the brand’s philosophy and reflects on its luxurious lighting concepts for
illuminating contemporary living spaces. As a part of this alliance, Tisva will
soon roll out campaigns featuring Gauri Khan and an exclusive range of designer
lights specially curated by her. For more information please check
www.lightsbytisva.com.
Inspired by the concept
of Tvisha (light) and Tattva (essence), TISVA product portfolio has always been
a signature of the latest lighting trends backed by international quality and
service standards.
Speaking on the
association, Gauri Khan said, “This is the era for exclusive designing of
living spaces. I have a passion for design and TISVA’s range of lights offer
the same warmth and exclusivity. Proud to introduce Tisva, an exquisite range
of designer lights curated by me, for Usha International Ltd.”
On the development, Vikas
Gandhi, Vice President, Tisva said “Association with Gauri Khan will create a
stronger brand connect with our customers and trade partners. The iconic interior designer truly represents
sophistication in taste and lends an authentic and credible voice to the
designer lighting category in the context of interior design. Thus she is an
ideal choice for TISVA.”
TISVA’s collections are a
peek into the future of lighting, allowing consumers to enjoy real
customisation with brightness control, colour control and choice of lamp
technology. Besides product innovation, TISVA aims to educate consumers about
the many benefits of LED lighting, which is still in its nascent stage in India
– From power and cost savings for the consumer, to the ‘green’ benefits for the
environment.
The brand’s uniquely
designed products include Ambient lighting concepts; LED designer range;
Chandeliers featuring both organic & modern minimalistic design language;
Table & Floor Lamps which are high on technology featuring dimmable and
tunable controls; Wall Lights; Pendants, LED Spot lights and Utility products
including LED Lamps, Battens, Strips and Downlights. Designed with little ones in mind, TISVA’s
most popular range includes exciting and playful lights catering specially to
kids.
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