This Gudi Padwa, Real Estate markets have seen a huge spike in terms of sales, says Mr. Shubham Jain, MD JP Infra
by Suman Gupta
Mumbai 29th March, 2017: Gudi Padwa is considered an auspicious day as it signifies new beginnings and is usually earmarked for major purchase decisions, hence many builders come out with mutually benefitting opportunities for the customers to make the most of this occasion.
Across Mumbai and Maharashtra, real estate is a sentiment-driven market; and as the festivals of Cheti Chand, Ugadi, and Gudi Padwa approaches, people gear up to make their major purchase decisions.
The wait was well worth it for many. A lot of developers had special offers and the rest estate market saw a huge spike in terms of sales. The market which was going through a slow phase, saw the largest of the footfall of prospective customers wanting to make one of the most valued investments of life.
However, one developer who really made a mark and saw a bee line of customers wanting to book properties was Mumbai based - JP Infra. The leading real estate player in Mumbai has projects to the north and the south of the city offering special surprises on their properties. Their properties have seen an overwhelming response over the year and Gudi Padwa has been always their key date in terms of business.
Mr. Shubham Jain, Director - JP Infra mentioned, “Since the last three years, we have witnessed massive sales on the day of Gudi Padwa. The sales keep picking up till Akshaya Tritiya and this period for us and our customers is very important. We understand the sentiments involved in home buying and make sure that our customers derive strong value out of their purchase. We worked on various on-ground activities at our sites and made all the right arrangements so that our customers have the best of experience and celebrate Gudi Padwa in all its glory”.
The major projects witnessing a spike in the demand were in the north of the city, in micro markets of Goregaon and Mira Road due to high demand and quality supply of mid range housing options.
The most admired project award winner from last year, JP North at Mira Road saw an addition to its property portfolio in the form of 1 BHK Primo apartments starting a pocket friendly 38 lakhs. The urban apartments drew a positive response and saw a number of bookings. With this addition, the project offers a selection of 1, 2 & 3 BHK homes equipped with a choice of amenities and pleasing view of the surrounding landscape.
The integrated living neighbourhood project also saw quite a few additions in terms of sustainability. The project initiated its solar power project on Gudi Padwa. The company has tied up with specialized IIT incubated companies to plan and drive sustainability through the project. A large percentage of construction is being done using solar energy. The same solar panels would also be used for common lighting for the project, thus reducing the power consumption, resulting in lesser electricity bills. Apart from solar energy, the company has also initiated projects in water and waste management.
North is meticulously planned with wooded areas, biodiversity parks, walk-ways and shaded sitting areas. The project has 18 themed gardens planned and nature trails for its residents to live in harmony with nature. The nursery already has around 15000 saplings which have been nursed to be planted all across.
Another iconic project, JP Decks at Goregaon is marked for possession sometime soon. Standing tall off the Western Express Highway at Goregaon, overlooking the vast canopies of green, JP Decks is an imposing tower with two wings breathing life into the Mumbai cityscape. JP Decks is JP Infra’s landmark project which raises the bar of affluent living offering luxurious 2,3 and 4.5 BHK with the largest decks. With panoramic views over the city skyline on one side and the captivating greens of the national park and the Aarey colony on the other, JP Decks simply lets you soar high above the city escaping the maddening rush.
With quality educational institutes, luxury malls, multiplexes, clubs and other socialising avenues at bay, Goregaon offers the best of cosmopolitan living nestled in the heart of nature.
The project has also introduced the option of fully furnished apartments. The designer pieces have been custom designed by leading interior company - Red, Blue & Yellow. The company has got 2 actual flats fully done apart from the sample flat for its customers to come and experience the interior options first hand. The project has also developed and sky lounge for its customers to soak in the mesmerising views on offer.
The project saw a record number of sales done over the last month and Gudi Padwa was the icing on the cake. With a handful of flats left, JP Decks aims to sell out the inventory soon.
The auspicious occasion of Gudi Padwa shattered the myth that the market has lost its spending power and illustrated a clear example of how sentiments rule over market conditions. Akshaya Tritiya is approx. a month away and with many developers runnings the festivities till then, the time is apt for buyers to make the right investment in life.